Smarter Building Materials Marketing

Do you know what the main motivator and value communicator is for building products? 

It's the price of your product. 

In this episode, we tackle this topic head-on and discuss mistakes manufacturers are making with their pricing strategies along with manufacturers who are doing it right. 

We are less than 100 days from 2020, and in this episode Beth and Zach break down strategies and trends that will help you in preparing for upcoming planning. 

Marketing is always changing so it's critical to use these changes to your advantage. These shifts present some great opportunities for building materials opportunities to grow sales and improve your online presence.

The building materials industry isn't known for rapid change or innovation, but that won't always be the case. 

With the growing trend of sustainable materials, the industry is looking for ways to increase sustainability in a way that will also increase profitability. 

This week, we bring on two guests to talk about the future of sustainability in building materials and how it may not be as expensive or difficult as you currently think.

How do you get architects to pay attention to what you’re saying? Or better yet, how do you educate them effectively on your products? This is the central topic of today’s podcast. We’ve all been a part of those presentations where you're about to fall asleep because the presenter has lost your attention. What’s even worse is if you’re the one presenting and your audience is zoning out, watching the clock, or on their phones, because your message isn't engaging them. On today’s episode, we bring on an expert in the Architectural Education space to share proven strategies he uses to get and keep an architect's attention. He also shares some horror stories of manufacturers going at this all wrong.

If you think your product isn't a fit for selling online or you've attempted to sell online in the past but didn't see the results you wanted, today's episode is for you. There are a lot of misconceptions around eCommerce in the building materials industry. Today, we bring on a guest to break down these myths and roadblocks and talk about the reality of making the move to selling direct. 

We’re seeing incredible results from using LinkedIn in the right way to drive leads and sales, but the key is understanding how to make valuable connections, build trust and start the customer relationship from step one. In today’s episode. we’re breaking down how you can use LinkedIn to grow leads and sales, and why it’s set up to be the leading social media platform for building materials companies for the foreseeable future.

Do you know who is actually making the decision on whether or not your product is selected? There are shifts happening in the building materials industry regarding who is merely an influencer and who is a decision-maker.

This week's guest helps us break down who is the real decision-maker, whether your project is residential or commercial.

If you want to outpace your competition, you need to embrace the idea of changing at a faster pace than you do now. The combination of change and speed is critical to your ability to grow at a faster pace than your competition. On this week’s episode, we bring on a manufacturer who is embracing speed and inviting change into their organization in order to outpace their competition.

Selling through dealers can be challenging, and the shifts that have happened with eCommerce are impacting how to effectively grow sales through these partners.

On today's episode we bring on two experts who work with dealers to help them continue to grow in this changing marketplace. 

They share how the most successful manufacturers and dealers are continuing to adapt to stay competitive. You'll also learn what specific tacts are opening up opportunities for increased margin on sales.

Getting people in the channel to try a new product is one of the toughest sales to make. Today, we bring on the Founder and CEO of one of the few startups in the industry to share his strategies on effective product launches. He gives some great details on what to do, what not to do and how he has even been able to land partnerships with some of the most notable names in his category. If you’re looking to launch a product or just want to know how to win more business, this episode is for you.