Smarter Building Materials Marketing

In this episode, Zach and Beth talk to Todd Tomalak, Senior Vice President at John Burns Real Estate Consulting, about why he’s optimistic for the future of home construction, the one thing he wishes home builders would do more of, and why the next big construction hot spot may not be where you think.

In this episode, Zach and Beth talk to Jim Perrault from Pella of Colorado, who shares great insight into understanding every player in the channel's problems, frustrations and friction points, and how you can help make your customer experience even better.

Making it easy to do business with you is crucial, but it’s often difficult to make happen. Find out how one company is working hard to make business easy.

In this episode, we talk to Hugh Hornsby, a self-described turnaround artist who brings a very personal touch to getting companies back on their feet and growing at incredible rates.

If your company values talk about your people, then this is an episode you don’t want to miss. We’re looking at why the key to turning any company around starts with people, as well as the number one way to get them to perform for you.

In this episode, we bring on a manufacturer who has built and scaled their business all by using content and creating valuable pieces of information that his audiences are looking for and finding online.  This is an excellent testimonial on how you can use content and digital marketing to drive more demand for your business. Listen to hear great insights, great data and great tips on how you can use content to grow your building materials business. 

Creating exceptional experiences for your customers can turn first-time buyers into lifelong fans. Listen as we talk with one manufacturer who’s creating unique experiences both online and offline to win customers for life.

If you’ve ever considered both manufacturing and distributing your own products, this is the episode for you. Plus, if you’ve been trying to crack the code on how to target the end consumer without losing touch with your pro channel audience, we’re talking to a manufacturer who’s winning more business by being a great partner on multiple fronts: from manufacturing to distributing to customer service and incredible transparency.

You've put a ton of effort into developing the perfect marketing plan for 2020, but how will you measure its success? On this week's episode, we're talking about three of the most important metrics building materials companies should be monitoring to help you gauge customer relationships, fuel growth and measure your marketing plan's success. 

This week, we’re talking about how even the biggest manufacturers need to stay nimble to keep on top of the changing market landscape, and how digital marketing does more than get your name out there.

In this episode, Zach and Beth talks to Daniel Gills, Vice President of Business Development at Yale Locks and Hardware, about how big manufacturers are using digital marketing not just as a way to reach new customers, but also as a driver for product innovation.

The key to growing your manufacturing business is helping your local dealers and pros grow their businesses. When your local partners are selling more successfully to their end customers, they’ll purchase more from you. 

This week, we discuss 5 steps manufacturers can take to help their local partners drive more demand, increasing sales for both them and you.

Have you wondered how China, trade wars and tariffs all affect the building materials industry?

This week's guest specializes in manufacturing in China. We talk to him about what it all means for manufacturers, especially if you import or work with China in any capacity, and how it all translates to building products.