In this episode, Zach talks to Ryan Chandley, VP of Sales for Thomas Concrete, about how they’re using social media to not only drive brand awareness but also separate themselves from the competition.

Social media can be an incredible tool to build awareness. It drives business. It helps you reach out to new prospects, grow company culture or even can help you in recruiting. Here’s how one manufacturer’s organic social media efforts have done all three.

In this episode, Zach talks to Jim Edgeworth, Director of Sales and Marketing at Bilco about their tactics and strategies, as well as what messaging actually works to cut through the noise to reach the contractor.

To avoid racing to the bottom on price, you want to sell your brand, not your product. But what happens when your brand is so well-established that your company name becomes synonymous with similar products, even from the competition? We talk to one manufacturer on how they keep selling to contractors, even as the market around them evolves.

In this episode, Zach talks to Kristina Damschen Spina, VP of Marketing at Indow, about how her marketing team has been built around data and efficiency to create autonomy and achieve their KPIs.

In marketing, we want strategies that will bring results quickly. We care about the tools and techniques that are winning today, but we miss focusing on the best way to work with a team to drive results in an efficient and productive way. 

In this episode, Zach talks to Josh Neuberger, Director of Marketing at Uzin Utz North America, about social media and how you can actually create one-to-one connections to help you drive sales and grow awareness.

Whether you’re a small business or an international manufacturer, you hear a lot about social media and how to get customers to follow you, like your content and engage with what you’re sharing. But greater value may come when we go after very specific, unique people that meet your ideal customer profile. Here’s how one manufacturer does just that.

In this episode, Zach talks to Mike Antonelli, business partner at Nickel City Hardwood, about how they pivoted their business to communicate with potential customers more effectively using technology, even during COVID-19, and how they're leveraging digital to keep their pipeline full.

In this episode, Zach and talk to Tim Sandlund, Digital Marketing Manager at Derby Building Products and Founder of StartBuildingSomething.com, about his experience launching AR and VR tools in building materials, where he thinks the best channels for success are and how to measure that success to determine what’s working.

With the rise of visualizers, configurators and other online tools, should building materials manufacturers be considering augmented reality and virtual reality apps as part of their sales and marketing strategy? We talk to one manufacturer who thinks they should and how to make them successful.

In this episode, Zach talks to John Burns, CEO at John Burns Real Estate Consulting, about how COVID has changed the outlook for homebuilders in America and what building materials manufacturers can do to pivot their sales and marketing strategies and thrive in uncertain times.

How do your message and sales strategy need to change right now to take advantage of the current market we're in? This is a critical question every company in the building product space is asking as we navigate how to do business during COVID-19.

In this episode, Zach talks about the winning pivot for building materials manufacturers in the midst of COVID. We’ll be sharing with you some things that we're seeing in the marketplace today, and how you can be using the data available now to continue to navigate today's situation and help your organization grow in the future.

This week, Zach speaks directly to the listeners about how we can get through the current economic and personal challenges together. It’s not business as usual, so we felt it was important to take a pause from our usual programming.

Whether you usually listen to us at work, in the car, or on the jobsite, your working conditions are probably very different this week. We felt it was important to acknowledge how suddenly times have changed, and what building materials companies can do to navigate the uncertain road ahead.