Smarter Building Materials Marketing

In this episode, Zach talks to Gus Houghtaling, Director of Sales at Renin, whose e-commerce strategy is largely tied to learning what new products perform well that they can then bring to actual brick and mortar stores

E-commerce is typically seen as a way to grow sales and get closer to the customer. But there's actually a key benefit to selling online that most people don't think about and it applies to in-store sales as well.

In this episode, Zach talks to Nicole Panko, Director of Marketing & Design at Vetter Stone Company, who has undergone a massive digital revamp to help improve their presence so they can be front and center with interior designers to help them grow their sales.

Interior designers are constantly changing in their design techniques and methods. As a building material manufacturer, you've got to stay ahead and stay alongside of those shifts to make sure that you can help and be a part of the specification when it comes time to the sale.

In this episode, Zach and Beth talk to guest TJ Shaheen, Executive Vice President at Builders’ General Supply, who shares some hard truths about the frustrations and pain points he and his customers are feeling as we all struggle to deal with COVID, and how manufacturers can make business run more easily.

We’ve talked a lot about how manufacturers and dealers have successfully pivoted their business during COVID, but the truth is that not everyone is achieving success. If your business is feeling the pinch, there’s one key strategy you may be missing.

COVID has changed everything, from the way we live, socialize, and shop, the way building materials manufacturers and distributors are reaching their customers. Whereas e-commerce used to be a “nice to have” feature, now it’s expected. But does it work for every part of the building materials sector?

On this week’s episode, Zach talks to Carson Combs, Founder at Zenbuild, about how, if he can incorporate e-commerce into selling some of the heaviest building products out there, you can work it into your sales strategy too.

On this week’s episode, Zach talks to Jennifer Williams, Director National Strategic Accounts at Royal Manufacturing about how they’re growing direct sales while remaining a trusted partner in the channel.

For building materials manufacturers, growth often means getting closer to the customer. But selling direct can create conflict with your channel partners. Today we’re talking to one manufacturer about how they’re managing their channel and growing customer relationships at the same time.

In this episode, Zach talks to Amy Post, who is the National Marketing Manager for the Pro Division at ODL about digital transformation and how to make that leap to build an incredible online experience.

Undertaking a digital transformation can be a daunting task. Maybe you've been in print, with a lot of traditional marketing materials in place, but you want to make that shift to online and bring the business into the 21st century. It can feel overwhelming, but it’s the way more and more companies do business.

In uncertain economic conditions, it’s hard to know how to make a big business move. Many companies are navigating new ways to sell during, since tried and true face-to-face approaches aren’t available. Now imagine the challenge of launching a new product during a pandemic.

In this episode, Zach and Beth to Ryan Galick, Marketing Director at Fuzion Flooring, who is doing exactly that. They’re charting new territory, finding new ways to get in front of clients, and launch products in the COVID era.

In this episode, Zach and Beth talk to Sebastian DeGregorio, Business Strategy Manager at Allura, about what they're doing to market and sell during and post-COVID and how they're supporting the channel.

Even during COVID, manufacturers want to know how to get closer to their customers and learn the real problems that they need help solving. The opportunities to meet face-to-face are less frequent, but that doesn’t mean you can’t still be present as a trusted partner.

In this episode, Zach talks to Rich Pond, Chief Marketing Officer at Prescient, about how they’re driving business by focusing on the value proposition and how they communicate it in a way that actually moves the needle for sales.

Your brand is becoming more and more important in today's marketplace. There are so many different ways to find products, so creating a brand that's not only memorable, but speaks to your audience's pain points is critical.

One of the ways that you can get closer to your customer, is by using technology that helps them do their job more effectively. A lot of manufacturers find that to be a daunting process and don't know where to get started.

In this episode, Zach talks to Jay Shilstone, product owner for COMMANDqc at Command Alkon, about how they’re not only educating and helping their audience, but how their technology helps drive demand for their customer’s products.