Smarter Building Materials Marketing

Are you wondering what all the recent shifts in the building materials industry mean for the next era of construction? Whether it’s broader adoption of technology or more vertical integration in businesses, we explore what’s going to happen to the lumber dealer and ConTech companies like Katerra.

In this episode, Zach talks with Greg Brooks, the moderator of the Executive Council on Construction Supply, about what opportunities are available to lumber dealers and how they can stay ahead of more industry changes in upcoming years.

How often do those of us in the building industry really consider how humans behave in their built environments? For architects like Dan Swift, it’s always top of mind. He gave us some awesome insights on how building materials brands will need to navigate the very near future of home construction.

Zach also talked with Dan about how people use the spaces they’re in, and how home design needs to change to accommodate those behaviors.

How effective is your multifamily builder/developer marketing and sales strategy? One size doesn’t fit all. This week, we explore what's happening in the multifamily space, as well as what building materials manufacturers can be doing to better serve and support the needs of developers.

Zach talks with Michael Padavic, the chief design officer at StoryBuilt, a firm that builds and develops in several of the largest cities in the United States. Since Michael is a developer/builder/architect, he has a unique vantage point and offers key insights and advice that building product manufacturers can leverage. 

The housing market has shifted dramatically, becoming increasingly more expensive. If you’re wondering how to effectively sell to builders and take advantage of the recent changes in new construction, including the need for entry-level housing, we’ve got a few great ideas for you.

This week, Zach connected with someone who knows the ins and outs of the home-building market. Carla Sevilla, owner of Chanticleer Properties and principal of Glenwood Homes, shares how building materials manufacturers can navigate (and sell to) builders in the entry-level housing market.

More brands have realized that their traditional ways of selling building materials to customers just isn’t working. Let’s take a look at three manufacturers whose selling strategies are working, along with some tips to help you sell better.

This week, Zach and Beth talk with Brett Thorne, operations officer at Thorne Lumber and host of the new podcast Building the Future. Brett has seen the building materials industry from the inside and offers his insights into the issues lumber dealers and their customers are facing.

Let’s untangle any confusion there might be around Apple’s iOS 14 update. There’s a war between Apple and Facebook right now, and it’s affecting how brands connect with their customers. We’ll uncover how you need to shift your strategy to continue to reach your audience effectively, in light of these changes.

In this week’s episode, Zach and Beth discuss how the iOS 14 update will change how businesses reach their customers, and how it will impact anyone selling building materials products online.

Understanding economics in the building materials industry can be like chasing a moving target. But our most recent guest takes the complexity out of that analysis with a non-nonsense, street-level approach. Simon Caron, the Uneducated Economist, joined us to talk about the economy plus key issues the building materials industry faces today.

Selling to architects isn’t the easiest job, but attracting architects is achievable if you have the right strategy. David Weber, CEO of Architizer, shares key insights on the recent changes to architects’ specifying and buying behaviors to help you become their trusted partner

Standing out from the competition is getting harder for brands. So our first guest of 2021 was someone who finds creative, impactful ways for building materials manufacturers to promote their products. Linda Weinstein, creator of the popular One Room Challenge, talked with us about how you can tap into influencer marketing to establish your brand, grow your audience and build authority.

Our first episode of 2021 is a little different. Zach has hand-picked three of the most significant statistics from the mountains of 2020 data that he believes will help you — building materials manufacturers — think strategically about your online presence in 2021.