Smarter Building Materials Marketing

Over the last several months, we’ve conducted research about the dramatic shifts currently occurring in the building materials market. After surveying over 2,000 DIYers and professionals, we’ve gained essential insights on how your products are being found and why they’re being purchased — and how to fix it if they aren’t.

In this episode, we talked with Grant Farnsworth of The Farnsworth Group about what the collected data from our research says: about the building materials industry, your customers, and how your business can stay ahead of it all.

People are spending more time than ever online, and key players in the building materials industry are no expectation. Let’s look at some common mistakes and quick fixes that you can make to your website today to continue to drive awareness, leads and sales.

In this episode, Zach and Beth talk to Mitch Harris, Venveo’s Design Team Architect, about the most important changes building material manufacturers should be making to their websites in 2021.

Residential construction is hotter than ever thanks to COVID-19 and people’s desire to gain more space to be quarantine in. How can manufacturers reach builders to gain share in this wave of current demand, as well as future market conditions?

In this episode, Zach and Beth talk to Jennifer Castenson, VP at Zonda, about residential builders, what they want and need, and how to reach them right now and in the future.  

In this episode, Zach and Beth talk with Ben Glunz, the CEO of Anguleris Technologies, and directly answer questions about how not only the industry has been impacted by the pandemic, but specifically how architects have been affected.   

In this episode, Zach and Beth discuss with Casey Grey, founder of Conscious Builder, about how sustainable and green products are in higher demand with COVID, and Casey gives insight on how he deals with meeting customer needs and finding the demanded products. 

This week, Zach and Beth talk with Bradley Hartmann from Behind Your Back Sales to discuss strategies on communicating with channel partners during the pandemic and how to build those relationships. 

Zach and Beth are back! This week, they talk with lumber dealers, Ed Metzger and Ryan Scaife, to discuss how the industry has had to adjust with the ongoing pandemic.

The podcast has been hijacked — again —  by Steve and Deanna! This week, Steve and Deanna talk with podcast hosts Zach and Beth on how the company got started and their best advice for manufacturers. 

It’s finally here … Our 100th episode!

We started this podcast in April of 2018, and two years later, we are still going strong. 

We’ve learned a lot about podcasting, our industry and marketing in those two years, and we’re so proud to have shared those learnings with all of you. 

On this week’s episode, SBMM has been taken over. Steve and Deanna, two Venveo team members, are hosting this week to talk about their favorite episodes, their biggest takeaways and the best strategies that they’ve learned over the last two years.

In building products, the best promise wins, not the best product. Most manufacturers are incredibly focused on having the best product in the industry. And while your product should perform, at the end of the day, if your promise to your customer does not resonate, it doesn't matter.

In this episode, Zach talks to Andrew Legge, Founder and Managing Partner at Havelock Wool, about the unique promise he makes with his commodity product, and how that is turning into incredible sales and brand loyalty.