Smarter Building Materials Marketing

How do your message and sales strategy need to change right now to take advantage of the current market we're in? This is a critical question every company in the building product space is asking as we navigate how to do business during COVID-19.

In this episode, Zach talks about the winning pivot for building materials manufacturers in the midst of COVID. We’ll be sharing with you some things that we're seeing in the marketplace today, and how you can be using the data available now to continue to navigate today's situation and help your organization grow in the future.

This week, Zach speaks directly to the listeners about how we can get through the current economic and personal challenges together. It’s not business as usual, so we felt it was important to take a pause from our usual programming.

Whether you usually listen to us at work, in the car, or on the jobsite, your working conditions are probably very different this week. We felt it was important to acknowledge how suddenly times have changed, and what building materials companies can do to navigate the uncertain road ahead.

In this episode, Zach and Beth talk to Nathan McCarley, Director of Pro Dealer Sales at Empire Molding and Millwork, about how to actually grow your brand and create demand without doing things the way that they've always been done.

Relationship building with dealers and distributors is critical in the building materials space, but digital marketing — and especially social media — has changed how manufacturers sell their products. Here’s how one manufacturer has used social media to create pull-through demand and generate huge growth.

In this episode, Zach and Beth talk to Armen Alajian, partner at ARTO, about how building products brands can evolve, and why your brand’s biggest superpower may be hiding in plain sight.

Companies spend too much time thinking about their product when what they really need to be focusing on is their brand. Here’s how one entrepreneur stumbled onto his brand’s hidden superpower.

In this episode, Zach talks to Gregg Lewis, Executive Vice President of Promotion Strategy and Communications for the National Ready Mix Concrete Association, about the best way to sell to architects, and why it’s both easier and harder than you think.

What if you could get an inside look at how architects want to learn about your product? Today’s episode does exactly that. Hear about how one architect is working with building materials manufacturers to develop architect-focused education that ultimately drives sales and increases product adoption.

In this episode, Zach and Beth talk to Michael Sather, Director of New Market Development at Solatube, about how manufacturers sales teams and distributors to create fervent demand for their product with architects.

How to get your foot in the door with architects is one of the questions we hear over and over again. To get architects to not only try your product, but to demand it for every specification, you need something they can not only see and try, but a product they truly believe will bring value to every design.

In this episode, Zach and Beth talk to Lisa Prestifilippo, National Accounts Manager at Metal Sales Manufacturing Corporation, about the different types of people that buy on online platforms and what you can get from these sites to drive innovation and product development.

The audience that buys on Amazon is different than the audience that buys on HomeDepot.com and is different than the audience at Lowes.com. What most manufacturers don't know is that they need to have a strategy for each online distributor or retailer.

In this episode, Zach and Beth talk to Josh Hendrickson, Director of Sales at Wilson Lumber Company, about how actually living the values your company espouses can be the very best sales pitch you’ll ever have.

“People over profits” is a phrase we hear more and more from many areas of business. But when you really put your money behind your team and your values, it can be a huge point of differentiation and a great way to drive long-last relationships.

In this episode, Zach and Beth talk to Regis Verliefde, CEO at Warmup, about how his company’s mantra of “fail often and fast” has driven incredible growth and success.

As business owners, and even as human beings, we love to celebrate our successes, but today’s guest is here to talk about why failing is just as important — and maybe even more so — when it comes to driving growth.