Smarter Building Materials Marketing

We have Building Materials Manufacturers ask us all the time if we think trade shows are really worth it. It’s a complex question for sure, and sometimes, that answer is “no.” But today, we’re bringing on someone with an inside perspective on some of the top trade shows in the building materials space. She talks about strategies she’s seeing that continue to drive traffic and interest on the trade show floor.

Most building materials manufacturers I talk to say they have the BEST PRODUCT in their category, but nobody tells me they have the BEST AWARENESS in their category.

Being found and known is critical to your growth. It will help you stay competitive regardless of your company size, and is arguably just as important as the quality of your product. 

On this episode we break down the 3 content pieces that will help you be found more easily and drive awareness for your product.

If you’re in the building materials space, and you want to win, then you have to help your audience win.

In our industry helping the customer to win is an ever changing problem.

So we decided to bring on a guest who has interviewed over 150 pro's, contractors, and influencers in the building construction space to share how the smartest manufacturers are making their audience the hero.

If your landing pages, emails or website aren’t converting at the rate you want, a lot of time the copy and messaging is to blame. We know how hard it can be to troubleshoot your own copy or even to get started writing when the blank page is staring back at you.

To help jumpstart your copywriting efforts, we’re talking through 7 proven copywriting hacks, why they work and how you should incorporate them into your writing efforts.

Being specified is a top priority for many manufacturers. There are so many layers to what makes or breaks the decision to include materials in the spec, and then there’s the added complexity of value engineering which can put everything in question all over again. On this episode, we bring on a specification expert to talk about what he sees as the main reasons manufacturers are being left out of specs and some great insights on how to avoid the dreaded value engineering phase.

Over the past several months, Amazon has been strategically making moves to break into the multifamily construction industry, and there are three key reasons what they’re doing is working so well.

On today’s episode, Zach and Beth talk through the driving factors behind Amazon’s success and how manufacturers can take and apply those same methods to their products.

Finding your audience online is just the first step to a successful digital strategy.

Today, we’re joined by one of the leading customer-data researchers in the building materials industry to talk about their latest look at what the channel is doing online, where they’re spending their time and most importantly, what they want from manufacturers.

Listen to hear where you can make the biggest impact, reach the largest audience and deliver the most value.

No manufacturer wants to be seen as just a commodity.

Being lumped in with dozens of other products like yours is a race to the bottom, but building a brand that’s sought after and respected takes a strategic understanding of both your brand and your audience—not to mention perfect execution.

Today, we’re talking to a manufacturer who is in one of the most highly commoditized product categories in the industry but has managed to carve out a significant name and reputation for his company.

He shares what he’s done to move from a commodity to a prized product in the kitchen and bathroom industry and how he continues to stay on top of trends and in front of customers.

There are significant changes happening on some of the most used platforms online.

Listen to hear about the biggest changes to Google, Facebook and LinkedIn, how you can make those changes work to your advantage and what they mean for the building materials industry and the future of the building materials distribution channel.