Smarter Building Materials Marketing

Home Depot is successfully targeting and winning some of the biggest pros in the space. Hear from their top sales man how they launched their pro-focused sector, what they see for the building materials industry this year and beyond, and how digital is changing the way they service pros.

Beth and Zach sit down with Chris Noone from SiteOne, and he shares how they have created an incredible customer experience that has helped them separate in themselves in the marketplace.

Getting builders to replace an existing product with yours can be one of the hardest sales to make. The problem is that most building materials companies don't know how and why builders choose what makes it into their homes.

Listen in as we interview Tom Benedict, the VP of Purchasing at Wayne Homes, a top builder in the US with more than 20 years of purchasing experience give insights on what manufacturers need to do to get more meetings and win more sales with top builders in the country.

Tradeshow season is here, and you’ve been planning for this for months. Get the most foot traffic and the best ROI on your trade show investment by using digital to support your efforts before during and after the show.

Listen as Zach and Beth talk about how to use email social and what you need to know about search to get the best results and see the most traffic in your booth.

If you haven't gone down the path of launching eCommerce yet, you've probably considered it.

Many building materials companies think that eCommerce won't work for their business because they focus on the commercial market. What they don't know is that there are over 200% more B2B eCommerce transactions than B2C.

Even though Amazon turns 25 this year, eCommerce is still continuing to grow and is just in its infancy.

Now is the time to launch and/or grow your eCommerce sales, because your competition is only going to expand in this channel.

The manufacturers who double down and really focus on eCommerce when others are still considering it, are the ones who are going to win years down the road. This is exactly why Beth and I share strategies on how to start, grow, and scale your online sales. We share examples of who is doing online sales well, and how you can grow your efforts today.

The building materials landscape is changing faster than ever, and this includes how to be effective online.

Whether you're trying to grow awareness, drive leads, or close more sales, there is huge opportunity to capitalize on growth in 2019. 

Zach and Beth share 7 predictions that can help improve your overall marketing and sales efforts. 

Make sure you don't start your year off behind the competition ... listen to this week's podcast to hear these predictions and how you can apply them to your business. 

Effectively growing a sales team can be challenging, but staying ahead of the shifts in building products, while growing sales year after year is quite a feat. Ben Myers from Kwikset comes on the podcast to share some key strategies he’s learned in his more than 15 years of selling. Learn how he inspires his team, grows sales in his region year over year and how you can implement his proven tactics to grow sales in your own market.

You’ve just gotten in the latest market research on your product category, now what?

Or maybe you’d like to start measuring customer engagement and in-store actions, but you’re not sure where to start.

Join us as we talk with Doug Jennings, the Vice President of Data, Analytics and Customer Insights at Lowe’s.

He gives great advice on not only what to track and measure, but how to look at the data your getting to understand how to best service your customer and grow sales.

Mandy Sancic wouldn’t say she’s a marketing expert, but she’s still been able to get incredible results on social media by applying a few creative ideas and partnering with the right people (you’ll see what I mean).

Listen in to see how she did it, what she’s learned and how you can take some of her hard-learned lessons and apply them to your own profiles.