Smarter Building Materials Marketing

We surveyed over 100 residential builders throughout the United States and found some pretty clear results as to what they’re looking for from building materials manufacturers, how they pick new products and what you can do to better target and convert them through your online efforts.

This podcast will show you how to sell to builders in a way that speaks directly to their pain points.

Do you want to know how to use social media to grab the attention of your audience in order to grow sales

In this episode Zach and Beth interview Holly Avera who shares her insights on how social media will impact building materials sales, and how you can leverage it to grow awareness and leads.

There are 4 big shifts that every company in the building materials industry needs to know. 

Listen to this episode now to learn more. 

Successfully targeting dealers and distributors can be a difference maker for your building product sales.

But what is the right approach to target this audience, and what systems to you need in place to win.

Today’s guest, Jon Vaughan, sheds light on what dealers and distributors in the industry actually want from their vendors.

Jon gives us an insider’s look at how building material manufacturers can create lasting relationships with dealers and distributors that make everyone happy.

How would you like to have a 24/7 customer service or sales rep that is always ready to interact with your customers right on your website? That’s the benefit of a chatbot. It lets you quickly answer your audience’s questions without increasing your time or resources or manpower. This week, Zach and Beth talk about the benefits of chatbots, why you need one on your site and how easy it is to get started.

Getting your building products in front of decision makers is a lot easier when you take the time to understand their broader challenges and demonstrate how your company can bring them real value.

On this episode of Smarter Building Materials Marketing, Alex Cadieux shares how his company, Techo-Bloc, has created an enormously successful roadshow that focuses on the contractor, not the product.

Creating videos for your marketing efforts is something every building material manufacturer should be doing right now. It’s a lot easier to create videos than it once was, making it attainable for everybody regardless of your available equipment or budget.

More importantly, videos not only perform well on social media but can also be used to move your audience through the sales funnel.

Zach and Beth talk about eight different video types that can be used in the building material space, plus how to use them effectively in your marketing strategy to actually convert leads into customers.

Zach and Beth talk about how to execute e-newsletters, automated follow-up campaigns, and outbound email campaigns to target every level of the sales funnel.

Email is one of the most effective tools to drive awareness, sales, and build relationships. The problem is that too many manufacturers make the mistake of sending emails without a purpose, meaning they’re either sending emails and not obtaining any measurable results, or they’re doing it without an end goal in mind.

To have a more effective email marketing campaign, you need to figure out what emails you need to create so that you can start getting better results from your efforts.

Amazon offers incredible potential for building material manufacturers, offering a built-in sales platform with customers who are probably already looking for your product.

Greg Weyman, the VP of Marketing & eCommerce for Basco Shower Doors discusses how building materials manufacturers can get started selling on Amazon and how they can leverage those customer interactions to improve overall sales.

It may seem nearly impossible to get your building material company heard through all the noise of advertising, social media, and other communication that is being thrown at your audience.

Curt Steinhorst visits the show to talk about exactly what people want online and how you can give it to them.  

Pinterest is an widely underutilized resource for manufacturers. Especially considering that Pinterest is widely used by those who are researching for projects they are planning for.

Whether your company targets Architects, Designers, Industry professionals or DIY-ing homeowners, Zach and Beth teach you how to create a successful presence on Pinterest.