Generating more leads through your website starts with understanding why your audience comes to your site in the first place.

Today, on Smarter Building Materials Marketing, we’re going to take a step back from your site to discuss what your audience wants, how you can satisfy that, and where to introduce forms so you’re capturing contact information at the right time and in the right way.

Growing awareness of your brand is crucial for effective sales and marketing strategies. But, effective brand awareness is so much more than pushing your company name and logo.

To find the best ways to build and engage your audience that actually help grow sales, Zach and Beth give step-by-step actions specific to the building materials industry.

Your website should be helping you grow sales even if you’re not selling products directly online. Most building material manufacturers are treating their website like a one time event that they never think of again after it’s live. No matter where you focus in the channel—architects, builders, contractors or end consumers— your audience is starting their purchase journey online.

In the first episode of Venveo’s Smarter Building Materials Marketing podcast, CEO Zach Williams and Director of Digital Strategy Beth PopNikolov dive into how you can turn your building materials website into your leading salesperson.

Learn how to grow awareness, drive more leads and close more sales with the Smarter Building Materials Marketing podcast. Hear from Zach and Beth who tackle your burning questions about marketing for building products. They will share proven strategies to grow leads and sales, bring in industry experts, and interview successful manufacturers to help you learn what’s working in this space.