Creating videos for your marketing efforts is something every building material manufacturer should be doing right now. It’s a lot easier to create videos than it once was, making it attainable for everybody regardless of your available equipment or budget.

More importantly, videos not only perform well on social media but can also be used to move your audience through the sales funnel.

Zach and Beth talk about eight different video types that can be used in the building material space, plus how to use them effectively in your marketing strategy to actually convert leads into customers.

Zach and Beth talk about how to execute e-newsletters, automated follow-up campaigns, and outbound email campaigns to target every level of the sales funnel.

Email is one of the most effective tools to drive awareness, sales, and build relationships. The problem is that too many manufacturers make the mistake of sending emails without a purpose, meaning they’re either sending emails and not obtaining any measurable results, or they’re doing it without an end goal in mind.

To have a more effective email marketing campaign, you need to figure out what emails you need to create so that you can start getting better results from your efforts.

Amazon offers incredible potential for building material manufacturers, offering a built-in sales platform with customers who are probably already looking for your product.

Greg Weyman, the VP of Marketing & eCommerce for Basco Shower Doors discusses how building materials manufacturers can get started selling on Amazon and how they can leverage those customer interactions to improve overall sales.

It may seem nearly impossible to get your building material company heard through all the noise of advertising, social media, and other communication that is being thrown at your audience.

Curt Steinhorst visits the show to talk about exactly what people want online and how you can give it to them.  

Pinterest is an widely underutilized resource for manufacturers. Especially considering that Pinterest is widely used by those who are researching for projects they are planning for.

Whether your company targets Architects, Designers, Industry professionals or DIY-ing homeowners, Zach and Beth teach you how to create a successful presence on Pinterest.

Every building materials manufacturer needs a strong digital marketing strategy to compete, but where do you start?

No matter what stage you’re in, Zach and Beth lay out three distinct steps to make sure you’re reaching your target audience with the right methods.

Every year, building material companies spend hundred of thousands, if not millions, of dollars on trade shows, but they rarely are able to report on the ROI from these expensive events.

Trade show exhibits and visitors are dwindling each year, and we suspect it’s for this very reason. Don’t give up on your trade show schedule just yet. Just change your strategy. Today, Zach and Beth are talking about how building materials manufacturers can create a truly successful follow-up campaign for all those leads you meet at trade shows, including exactly what to do before, during, and after the trade show to gain leads, grow sales and get serious ROI for your trade show efforts.

Don’t wait to approach architects and interior designers when they’re established and, correspondingly, busy. Instead, you can start building your brand awareness with rising students in the industry.

Matt Wagner talks about how students are sourcing products today and what changes building manufacturers can make to reach them better.

Has your company noticed a change in building material buying habits, but has failed to develop a clear sales and marketing strategies to address these shifts?

To find out exactly what’s happening in the building materials buying space and how manufacturers can take advantage of these changes, Zach and Beth interviewed Grant Farnsworth of the Farnsworth Group.

Mark Mitchell talks about how the growth of the Internet has created changes in nearly every industry, and it’s no different for building materials manufacturers.

Find out how your company can embrace new trends with key insights from marketing “whiz” Mark Mitchell.