Let's face it: Smoking is just f--ing cool. Run go watch any of the biggest films and tv from the past year. What do you notice? They all feature cigarettes and vapes.

The dangers of smoking are well documented. But today, many Gen Z who try e-cigarettes remain e-cigarette users (CDC).

So we talk with a new company called Blip about how they plan to un-hook an entire generation.

The Growth Show is a special series brought to you by The Hustle Daily Show // Hosted and produced by Matthew Brown.