Stacking Growth | The B2B Marketing Podcast

Snacks Episode 3: Switching from Lead Gen to Demand Gen


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Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy.

In this third episode, he covers results he has observed in companies that make the shift from Lead to Demand Gen and the fasibility of a mixed approach.


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Stacking Growth | The B2B Marketing PodcastBy Refine Labs

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