October 11, 2022

Snowboards to SAAS with Mike Colacchio

29 minutes

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There’s a through line here somewhere.

Mike Colacchio has gone from minor-league baseball to selling snowboards to Dealer.com to DealerInspire to AutoLeadStar, where’s an advocate for connected data and Customer Data Platforms. He joins us on Auto Collabs and shares his story, plus his vision for the future of data.

Mike also spoke at ASOTU CON on “Our Data Has An Automotive Problem.” Get access to the entire Marketing/Tech room today!

What we talk about in this episode:
0:00 Intro with Michael Cirillo, Paul J Daly and Kyle Mountsier

2:51 Mike started off as a minor-league baseball player working for snowboard company Burton in the offseason. He got a call to come work at Dealer.com while taking batting practice.

8:55 From Dealer.com, Mike went to Dealer Inspire and now AutoLeadStar. He talks about some of the innovative things that those companies have been doing.

13:07 Dealers are sitting on a lot of data, but the challenge is being able to unlock and connect all that data.

22:14 Mike gives us an example of how a Customer Data Platform (CDP) would work when all the data is connected.

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Connect with Mike Colacchio on LinkedIn

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