In this powerful episode of Lykken on Lending, David Lykken sits down with social media prospecting expert and author Michelle Berman-Mikel to unpack the discipline, mindset, and daily actions that fuel real business growth in today’s noisy digital world. Drawing from her competitive swimming background and her bestselling book The Black Line, Michelle reveals how the same focus required to swim mile-long races translates into a tactical, repeatable prospecting system—one message a day, 365 days a year—that has transformed the pipelines of mortgage professionals nationwide. Michelle’s vulnerability, her faith journey, and her practical frameworks like the Drivers & Levers Assignment make this episode a masterclass in authenticity, consistency, and building opportunity through meaningful online relationships.