#008 Social media should be a tool for growing your candle business, not a source of burnout and frustration. Today we explore why being selective about your social platforms leads to better results than trying to be everywhere at once.

• More platforms doesn't equal more success - most customers only follow you on one or two at most
• Rushed content gets low engagement - algorithms reward quality and consistency over scattered posts
• Choose platforms based on your strengths and where your specific customers actually spend time
• Track which platforms drive actual website traffic using Google Analytics, not just likes or views
• Structure content around four pillars: inspirational, educational, informational, and cultural
• Social media is just a discovery tool - the real goal is building relationships off-platform through email
• Email marketing consistently outperforms social media for driving immediate sales when needed
• Focus on doing what matters most with the time and energy you have

Download our free social media content calendar and four-pillars guide at candlebusinesspro.com/socialmedia

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