What do you do when your family has a combined height of nearly 36 feet?

You become social media superstars.

That’s the journey of Rob Clark, Content Creator and Founder of That Tall Family. With over 1 BILLION views and nearly 1.4 million followers since March of 2021, Rob and his family have been taking social media by storm.

In a previous life, however, Rob was a higher ed marketer. That’s why we thought he would be the perfect person to discuss how higher ed institutions can make better use of social media.

We discuss:

- How Rob grew That Tall Family into a social media behemoth

- Why higher ed needs to tap into story and emotions

- On-campus influencers and social media scholarships

- Advice on cadence and content for schools producing social media content

Find That Tall Family on:

- TikTok

- Instagram

- YouTube

- Twitter

Mentioned during the podcast:

- The Authenticity of Peer-to-Peer: Influencer Marketing in Higher Ed w/ Lee Wilhite

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

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