Want to create irresistible offers? In this episode of Sold Out Events, host Zach Hesterberg explains the Five Essential Buyer Beliefs every coach, consultant, and entrepreneur must establish to skyrocket event sales, boost conversions, and confidently grow a thriving coaching business. With extensive experience building multiple seven-figure businesses and working alongside top six, seven, and eight-figure coaching brands, Zach Hesterberg shares powerful insights to help you master marketing psychology for group events and one-to-many selling.

Discover why your marketing promotions and webinar ads may be underperforming, and learn how to strategically instill the beliefs needed for prospects to take action NOW. Key topics include identifying customer pain points, positioning your method as the best solution, leveraging strategic testimonials, and differentiating your personal brand through core values. Zach Hesterberg also reveals expert tips on creating urgency, building trust in a skeptical market, and using emotional motivators to convert attendees into high-ticket clients.

If you’re ready to take your business to the next level, this episode is packed with actionable frameworks and real-world stories you can implement today.

In this episode, you’ll learn:

The five essential buyer beliefs for coaches

How to instill belief in buyers through marketing

The value of differentiating with personal values and branding

How to leverage external and internal motivators

How you can create exponential growth through one-to-many selling

Timestamps:

00:00 Instilling Doubt to Drive Action

03:19 Webinars: The Superior Solution

06:36 Overcoming Objections with Testimonials

09:48 Busy Professional's Fitness Challenges

15:52 Leveraging Widely Accepted Beliefs

18:33 Early Adopter Advantage in Marketing

21:58 Time for Change in Business

26:29 Mastering Sales Through Events

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

In today’s Faith Forward Friday episode of Sold Out Events, host and paid events expert Zach Hesterberg dives into the biblical principle of pruning and reveals how it can be a game-changer for entrepreneurs, coaches, and consultants. Learn why letting go of unproductive systems, offers, marketing strategies, expenses, and even team members is essential for business growth, success, and stepping into your next God-given season. Drawing from scriptures like Matthew 3:10 and John 15:1-2, Zach explains that pruning isn't punishment, it's preparation for greater multiplication and breakthrough in your life and business.

In this episode, you’ll learn:

The spiritual and practical foundations of pruning in entrepreneurship

Real-world examples of what to prune in your coaching, consulting, or event-based business

The mindset shift needed to make tough but fruitful decisions, including letting go of team members or outdated strategies

Proven steps to analyze your systems, offers, marketing tactics, expenses, and relationships for optimal growth

How to maintain a continual heart posture for ongoing improvement and stewardship

Whether you’re leading a six-figure launch or just getting started with live events, this episode is packed with actionable insights to help you honor your calling, maximize your results, and serve your community with excellence.

Timestamps:

00:00 Power of Pruning

05:29 Letting Go and Trusting God

09:31 Letting Go of Old Systems

13:24 Embrace Change, Prune for Growth

16:21 Continual Pruning for Growth

17:58 Praying for Courage and Vision

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Unlock the mindset shift that will transform your coaching business in this episode of Sold Out Events! Host Zach Hesterberg, paid events expert, dives deep into what truly separates average coaches from thriving coaching business owners. If you’re a coach or consultant serious about increasing revenue, scaling operations, and making a bigger impact in 2026 and beyond, this episode is a must.

Discover the critical difference between being a coach and being an entrepreneur in the coaching industry. Zach Hesterberg shares practical examples and strategies to help you step out of the one-on-one coach mentality and into business owner mode, covering topics like building impactful systems, leveraging group coaching programs, making smart investments, and setting ambitious financial goals. You'll learn why shifting your focus from client results alone to expanding your vision, infrastructure, and scalability is key to building a sustainable, profitable coaching business.

This episode also dives into faith-based entrepreneurship, the Be-Do-Have principle, and how to multiply your impact for both clients and your wider community. Whether you’re running events, scaling online programs, or planning to build a coaching empire, Sold Out Events is your go-to resource for actionable, inspirational advice!

Zach Hits On:

Coach vs. Entrepreneur mindset

Building scalable coaching businesses

Importance of systems and infrastructure

Investing in skill acquisition

Setting strategic, actionable goals

Leveraging time for higher impact

Power of self-identification and vision

Timestamps:

00:00 Coach vs. Business Owner Mindset

03:06 Coach vs. Coaching Business Mindset

07:02 Maximizing Time Through Group Coaching

11:25 Building Business Beyond Core Skills

13:12 Building a Business, Not Coaching

17:23 Scalable Sales Strategies Explained

21:55 Coaching Identity and Income Insights

24:03 Think Like an Entrepreneur

25:52 Can Your Business Run Alone?

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Are you an entrepreneur, coach, or consultant looking to align your business goals with a higher purpose? In this inspiring episode of "Sold Out Events," host and paid events expert Zach Hesterberg shares how letting God set the vision for your business can transform your results and bring spiritual fulfillment. Dive deep as Zach reveals his journey of surrendering his entrepreneurial plans to God, the powerful breakthroughs that followed, and actionable steps you can take to invite divine guidance into your business strategy.

In this episode, Zach discusses scriptural foundations from Proverbs on planning versus divine direction, the importance of stewardship, and why trusting in God's wisdom leads to pathways that may not always look easy, but are always purposeful. Hear real-life stories, including how Zach’s business pivoted, the faith-filled risks he took, and the supernatural confirmations that validated his path.

Whether you're striving to multiply your impact, seeking clarity for your next business move, or wanting to infuse your events with faith and purpose, this episode provides wisdom, encouragement, and practical advice for moving forward.

Zach Hits On:

Letting God set business goals

Shifting from self-driven to God-driven vision

Prayer as guidance for entrepreneurship

Obedience to God's specific instructions

Balancing faith and action in business

Biblical principles applied to business leadership

Trusting God during challenges and uncertainty

Timestamps:

00:00 Let God Shape Your Goals

04:51 Let God Lead Your Business

06:15 Setting a Faith-Driven Goal

12:49 Paid Virtual Events Breakthrough

14:30 Clarity in Purpose and Goals

18:31 All-In Strategy for Success

20:55 Let God Guide You

23:45 Fueled by Faith in 2026

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Are you ready to take your coaching or consulting business to the next level in 2026? In this episode of Sold Out Events, host Zach Hesterberg breaks down the proven growth strategies every coach and consultant needs to hit ambitious revenue goals. Discover how to break through growth plateaus, smash that glass ceiling, and create exponential momentum in your business by leveraging the power of one-to-many selling systems.

Zach Hesterberg, a renowned paid events expert and founder of PaidEvents.com, shares his step-by-step framework for maximizing your revenue through more consistent and higher-quantity offers. You’ll learn innovative tactics like paid virtual events, webinars, and event sponsorships, including real-life examples and data-driven advice for increasing show rates and sales conversions. He also discusses simplifying your offer suite, planning consistent events, and making strategic investments that multiply growth.

Practical advice covers evergreen funnels, effective organic marketing, and the mindset shifts necessary to commit fully to your goals. Whether you’re celebrating a record year, experiencing incremental growth, or feeling stuck at a plateau, Zach’s warm, no-nonsense approach delivers the motivational (yet actionable) boost you need to win in 2026!

Zach Hits On:

Breaking revenue plateaus and mindset shifts

Importance of making more consistent offers

One-to-many selling systems for growth

Simplifying and focusing offer suites

Consistent revenue generation between big events

Taking bigger, calculated business risks

Commitment, standards, and accountability for success

Timestamps:

00:00 Grow Revenue Through More Offers

03:04 Maximizing Offers for Sales Success

09:14 Sponsorship Benefits for Business Growth

14:21 Consistency in Selling Offers

19:15 Organic Marketing and Outreach Strategies

23:59 Focus on One High-Ticket Offer

29:42 Growth Through Calculated Risks

31:36 Coaches Must Master Business Fundamentals

33:56 Goals vs. Standards: The Difference

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

In this week’s Faith Forward Friday, Zach Hesterberg dives deep into the power of your environment, your network, and the standards you set as an entrepreneur. Discover how the wisdom of Proverbs 13:20, “Walk with the wise and become wise, for a companion of fools suffers harm,” can strategically transform your business and personal growth.

In this episode, Zach Hesterberg shares compelling first-hand stories of his journey, moving from small-town coffee meetings to high-power masterminds filled with seven- and eight-figure earners. Learn actionable strategies to elevate your standards, break free from limiting environments, and transition from playing the game of addition to a mindset of multiplication. This episode is perfect for entrepreneurs seeking faith-driven, tactical advice on scaling their revenue, leveraging paid virtual events, and applying biblical principles to business success.

Tune in to gain biblically-based insights and discover how choosing your circle can determine whether your next year is one of substantial growth, or stagnant maintenance.

Zach Hits On:

The power of your business environment

The importance of a high-value network

How standards dictate business growth

The principles of multiplication vs. addition

Continual growth as a calling

Timestamps:

00:00 Walk with the Wise

05:33 Achieving Seven-Figure Event Paydays

10:06 Mindset for Growth and Potential

14:09 Multiplication Over Addition in Growth

14:58 Business Growth Through New Strategies

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

In this episode of Sold Out Events, expert event strategist Zach Hesterberg breaks down the two essential types of events for coaches and consultants: fulfillment events and conversion events. Whether you're looking to cultivate a thriving community, boost client loyalty, or scale your client acquisition, you'll discover actionable insights on which event format fits your business goals.

Zach explores the pros and cons of masterminds, meetups, conferences, bootcamps, virtual events, and workshops, highlighting when and how to implement them for maximum impact. You'll learn the differences between in-person and online events, the leadership mindset required, and key considerations like cost, profit margins, attendee experience, and audience readiness. Plus, Zach shares insider tips on event marketing, ticket pricing, and common pitfalls to avoid so you can confidently create sold-out events, whether you're just starting out or ready to scale.

Tune in for real-world strategies, professional guidance, and the steps you need to take your coaching business to the next level using powerful event models!

Zach Hits On:

The 2 main event types: fulfillment, conversion

Pros and cons of fulfillment events

Costs and challenges of live events

Community building and client loyalty benefits

When to host fulfillment versus conversion events

Virtual versus in-person event considerations

Strategies for successful paid conversion events

Timestamps:

00:00 Building Community Through Conferences

05:30 Challenges of Fulfillment Events

07:49 Virtual Events: Scaling Attendance Limitlessly

09:37 Hosting Events: Not for Beginners

12:40 Scaling Engagement Through Events

18:32 Launching High-Ticket Offers Strategically

20:47 Authentic Expertise Over Perfection

24:40 Paid Event Strategies for Coaches

27:49 Promoting Paid Events Simplified

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

In this “Faith Forward Friday” episode of Sold Out Events, host Zach Hesterberg, a renowned paid events expert for coaches and consultants, digs deep into how scripture and entrepreneurial principles intersect for greater business growth. Focusing on the biblical Parable of the Talents (Matthew 25:14-30), Zach explores why entrepreneurs are called not just to maintain their businesses, but to multiply them with courage, integrity, and faith.

Throughout this insightful discussion, you'll learn how stewardship in the marketplace goes beyond simple maintenance and involves intentional multiplication of the talents, resources, and opportunities God gives each entrepreneur. Zach Hesterberg breaks down practical action steps to adopt a faith-driven entrepreneurial mindset, replace fear with faith, and take bold actions that lead to exponential impact. He emphasizes the importance of seeing your business as God’s business and shares strategies to unlock growth, inspire your team, and glorify God through your work.

If you’re a coach, consultant, or faith-driven business owner seeking godly wisdom and practical growth strategies for your events or business, this episode is a must-listen!

Zach Hits On:

Multiplication vs. maintenance in business

Biblical stewardship and responsibility

Parable of the talents explained

Practical steps for business growth

Timestamps:

00:00 Parable of the Talents Summary

03:14 Parable: Fear, Savings, and Action

07:31 Stewardship and God's Multiplication

11:50 Faith and Action Are Connected

13:00 Take the Faith-Fueled Step

17:13 Prayer

19:13 Faith & Business Multiplication

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

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To Connect With Zach:

Book a free event discovery call at: https://www.paidevents.com

Download your free Paid Event Profit Playbook here: https://www.paidevents.com/free-playbook

Subscribe to Zach’s Youtube channel: https://www.youtube.com/@zachhesterberg

Follow Zach on Instagram: https://www.instagram.com/zachhesterberg/

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Want to learn the secrets to selling high-ticket offers during the current trust recession? If so, you’re going to want to tune into the premiere episode of Sold Out Events with paid events expert Zach Hesterberg. If you’re a coach, consultant, or entrepreneur trying to scale your business with high-ticket services, but are struggling with a skeptical market, this episode is packed with insights just for you.

Zach breaks down why trust is at an all-time low and how consumer skepticism makes scaling high-ticket offers more challenging than ever. Learn why traditional sales funnels, like call booking and webinars, are becoming less effective, and how paid virtual events and paid challenges can dramatically increase your show rate, audience engagement, and conversion rates. You’ll learn the exact structure and benefits of hosting virtual multi-day paid events, proven to build genuine relationships and transform strangers into loyal clients.

Plus, hear how industry leaders like Amy Porterfield, Jenna Kutcher, Russell Brunson, and Dan Henry leverage this strategy, and why now is the best time for you to get ahead of the curve. Zach shares expert tips on building predictable client acquisition systems that work, even in today’s trust recession.

Zach Hits On:

The current trust recession and market skepticism

Importance of financial commitment in sales

Accountability through mentorship and coaching

The inefficiency of traditional call booking funnels

Flaws in webinars for building trust

The rise of paid virtual events/challenges

Advantages of multi-day, bite-sized event formats

Timestamps:

00:00 Building Trust for High-Ticket Sales

03:47 Understanding Service Sales Processes

07:46 "Webinars: Fluffy Sales Pitches"

11:23 "Paid Events Improve Engagement"

13:45 "In-Person Event Cost Challenges"

16:59 "Efficient Audience Engagement Strategies"

23:04 First-Mover Advantage in Business

23:46 "Bandwagon Marketing Inefficiency"

29:34 "Benefits of Engaged Paying Customers"

30:30 "Exponential Growth Through Selling"

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Are you a coach, consultant, or entrepreneur planning free events? In this episode of “Sold Out Events,” paid events expert, Zach Hesterberg, drawing from a real $312,000 split test,  breaks down the costly pitfalls of attracting the wrong audience with free tickets, even when you think you’re filtering for high-quality leads.

Discover why charging even a small fee ($7!) can dramatically increase your show-up rates, audience quality, and back-end sales, compared to offering free entry, even if you financially qualify the registrants. Zach reveals proven tactics, must-know event psychology, and practical strategies so you stop leaving money on the table and start packing your events with true buyers who value your expertise.

Tune in for actionable takeaways, from setting the right expectations in your offers to choosing the perfect ticket price. Whether you’re planning a challenge, bootcamp, or virtual event, this episode will help you maximize revenue, boost conversions, and ensure your next event is truly sold out.

Zach Hits On:

How paid events outperform free events financially.

How audience quality improves with paid admission.

How perceived value increases when paying to attend.

Why events attract wrong attendees or mindsets.

Why show-up rates are higher with paid tickets.

How clear expectations impact participant commitment and conversions.

How testing and iterating event strategies boosts results.

Timestamps:

00:00 Testing Strategies to Boost Revenue

04:04 "$53 vs. $130 Acquisition Costs"

08:25 "Setting Clear Intentions Matters"

12:47 Scale with Paid Virtual Events

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/