Sold Out Events

If you’re a coach, consultant, or entrepreneur eager to master the art of selling from stage, this episode is for you. Zach Hesterberg, founder of paidevents.com and a renowned paid events expert, details the proven strategies that helped him 3x his conversion rate for stage presentations. 

Zach shares two powerful tweaks he made to his own event framework, detailing the ruthlessly attack bottlenecks method that allowed him to optimize every step of his event sales funnel. You’ll discover how to identify the biggest challenges in your registration, show-up, retention, and conversion rates, and the exact steps you need to fix them. Listen as Zach breaks down what worked (and what didn’t), including the impact of adding payment plans and deposit models, real-life examples from multi-figure event launches, and actionable advice on diagnosing your own presentations for maximum profit.

Whether you’re just getting started with virtual events or looking to scale your high-ticket offers, this episode is packed with real-world insights to help you convert more leads into clients and sell out your next event.

Zach Discusses:

Maximizing stage presentation conversion rates

Diagnosing and attacking sales funnel bottlenecks

Importance of show rates at events

Event profitability and price point strategy

Learning from post-event debriefs

Making high-ticket offers more accessible

Incremental event and funnel improvement strategies

Timestamps:

00:00 Shifting to Scalable Group Coaching

05:01 Event Review and Lessons Learned

08:29 Improving Event Attendance Rates

10:26 Event Bottlenecks and Conversion Fixes

13:59 Improving Event Conversion Rates

18:02 Improving Accessibility Boosts Engagement

20:54 Stage Sales Conversion Insights

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Are you considering adding paid events or webinars for your business? Join Zach Hesterberg, for today’s episode of Sold Out Events where he breaks down the four critical skill sets you must master to nail your first event: offer positioning, effective advertising, marketing tech and automation, and powerful one-to-many selling (stage selling). 

Learn why your first event is all about learning before earning, and how to set realistic expectations to ensure long-term growth. Zach shares tips on market research, audience acquisition, optimizing funnels, nurturing leads, and elevating your sales from one-to-one to one-to-many.

If you’re ready to scale your high-ticket services, boost show rates, and build a self-propelling business growth engine, this episode is a must-listen! 

New here? Subscribe for more weekly sales event and coaching business insights!

Zach Discusses:

Mindset for event success

Learning before earning from events

Offer positioning for cold audiences

Effective advertising and promo cycles

Marketing technology and funnels optimization

Mastering one-to-many stage selling

Analyzing event data for improvement

Timestamps:

00:00 Mastering High-Ticket Offer Positioning

04:11 Market Research and Advertising Strategy

08:30 Automation Funnel Setup Guide

10:36 Mastering One-to-Many Sales Delivery

15:47 Mastering Events: Learn Before Earning

17:45 Monetize Learning Through Paid Events

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

In this Faith Forward Friday episode of Sold Out Events, Zach Hesterberg is breaking down the five seasons of business: planting, growing, harvesting, pruning, and silence, and how entrepreneurs, especially coaches and consultants, can navigate fluctuations in revenue and momentum without panic. Drawing wisdom from Ecclesiastes 3, Zach reveals parallels between seasonality in nature and the inevitable cycles of business, encouraging listeners to embrace every stage as a necessary part of growth.

Whether you're just starting out and grinding through the planting season, experiencing rapid growth, reaping the rewards of your hustle, needing to prune back what's not working, or finding space for much-needed rest and reflection, this episode will equip you to identify, maximize, and prepare for your current season. Zach also shares practical advice on financial planning, team restructuring, and the value of Sabbath rest for sustained success.

If you're an entrepreneur committed to building a business that not only prospers but aligns with your faith, this episode is packed with biblical insights, strategic encouragement, and actionable steps for every phase of your journey.

Don’t forget to subscribe and share with a fellow entrepreneur who needs encouragement in their current season!

Zach Discusses:

Seasonality in business and nature parallels

Five distinct seasons of business cycles

Embracing challenging seasons—planting and pruning

Importance of rest—season of silence

Stewardship and preparation during harvest

Scripture as foundation for entrepreneurial advice

Encouragement through business hardships and transitions

Timestamps:

00:00 Planting and Growth Seasons Explained

05:21 Preparing Beyond the Harvest

08:42 Season of Silence: Rest & Reflection

12:11 Faith, Business, and Growth Insights

13:21 Share Support, Spread Love

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Ever heard the theory that every time you triple your business, it’ll break? In this episode of Sold Out Events, host Zach Hesterberg goes deep into the challenges entrepreneurs face when their businesses triple in size or revenue, and why growth often reveals existing bottlenecks. Drawing from real-life experiences with his own business, and proven strategies, Zach shares actionable advice on overcoming operational, marketing, and sales bottlenecks, optimizing your systems, and building a resilient team for sustainable business growth.

Whether you're aiming for your first million or scaling to eight figures, Zach unpacks practical frameworks for recruiting the right team members, revising infrastructure, and creating client acquisition systems that support exponential growth. Plus, learn how the Paid Events model can leverage event-based selling to multiply your revenue without burning out.

If you're a coach, consultant, or entrepreneur ready to multiply your business, this episode is packed with expert insights and real-world examples to guide you.

Multiply your business with clarity, confidence, and the right systems—subscribe for more weekly insights from Sold Out Events!

Zach Discusses:

How business growth reveals hidden organizational bottlenecks

How scaling requires revising systems, teams, infrastructure

Healthy growth versus chaotic, unsustainable scaling

The importance of marketing, sales, operations departments

Solving problems before they affect business

Upgrading employees and systems for expansion

Leveraged selling and one-to-many event strategy

Timestamps:

00:00 Building Foundations for Growth

06:14 Scaling Without Overworking: Key Insights

09:41 Optimizing Client Success Strategies

11:00 Business Breakpoints and Solutions

14:37 Focus on Key Business Problems

18:43 Identifying and Addressing Business Bottlenecks

20:41 Scaling Peacefully Through Paid Events

23:57 Business Insights and Future Content

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Get Your Ticket To Our Upcoming Virtual Event: https://www.paideventsecrets.com

In this Faith Forward Friday episode of Sold Out Events, Zach explores the question: What would Jesus do if He were in charge of growing your business? He shares personal revelations from prayer and scripture, discussing how Jesus’ approach to reaching the masses through high-leverage actions, like delivering powerful sermons, can transform the way you approach business growth. 

Discover how virtual events, webinars, advertising, and digital presence can help you reach more clients efficiently and effectively. Zach also unpacks lessons from Acts chapter 2 and the feeding of the 5,000 to illustrate the unparalleled impact of speaking to groups over one-on-one meetings. Whether you’re a coach, consultant, or entrepreneur, you’ll gain actionable strategies to multiply your impact and revenue while staying rooted in faith-driven values. Join Zach as he challenges you to take one high-leverage action for exponential growth.

Zach Discusses:

Applying biblical principles to business growth

High-leverage actions for entrepreneurs

Jesus’ ministry strategies as business models

Power of speaking to the masses

Paid virtual events for scaling impact

Efficiency versus one-on-one meetings

Integrating faith into marketplace leadership

Timestamps:

00:00 Biblical Principles for Business Growth

05:50 High Leverage Business Growth Strategies

08:27 Faith Forward Fridays Insights

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

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To Connect With Zach:

Book a free event discovery call at: https://www.paidevents.com

Download your free Paid Event Profit Playbook here: https://www.paidevents.com/free-playbook

Subscribe to Zach’s Youtube channel: https://www.youtube.com/@zachhesterberg

Follow Zach on Instagram: https://www.instagram.com/zachhesterberg/

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Get Your Ticket To Our Upcoming Virtual Event: https://www.paideventsecrets.com

Learn the secrets to creating a high-ticket offer for your mindset coaching business in this episode of Sold Out Events with Zach Hesterberg. If you're a mindset, spirituality, or identity coach struggling to sell intangible services, this episode gives you a step by step framework to help you design, package, and position your offer for the premium clients you need to scale your business.

Zach shares actionable strategies on targeting the right avatar, solving expensive problems, and delivering measurable outcomes that justify a $5,000+ price point. You’ll learn how to build a compelling client journey, set up a unique mechanism or framework (like the Million Dollar Mind), and add tangible deliverables including plug-and-play systems, decision-making cards, and on-demand training portals.

This episode guides you through pricing psychology, handling common objections, and leveraging testimonials to de-risk your offer for buyers. Whether you're just getting started or looking to scale your coaching business, this episode is a masterclass in creating a high-ticket offer for intangible services.

Don't miss the tips on selling through one-on-one calls or hosting virtual workshops that convert multiple clients in a single event!

Zach Discusses:

Crafting irresistible high-ticket coaching offers

Identifying and targeting the right avatar

Solving expensive, tangible problems for clients

Creating a unique framework for delivery

Tangible deliverables and client journey mapping

Pricing strategies and value justification

Pre-handling objections and reducing purchase risk

Timestamps:

00:00 Crafting Irresistible High-Ticket Offers

04:15 Scaling to Seven Figures

08:58 Team Mindset Transformation Framework

10:08 Client Journey Framework

15:58 Coaching Structure and Tools Overview

17:26 Pricing High-Value Coaching Offers

23:23 Overcoming Time and Skill Barriers

24:33 Risk vs. Growth Investment

28:42 Building a Rock-Solid Offer

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Get your ticket to our upcoming virtual event  👉🏼 https://www.paideventsecrets.com

Are you an entrepreneur or business owner facing difficult decisions and feeling stuck by inconvenient timing or financial uncertainty? In this Faith Forward Friday episode of Sold Out Events, paid events expert Zach Hesterberg discusses overcoming hesitation and taking bold action, drawing inspiration from Ecclesiastes 11:4-6.

Discover how biblical wisdom can directly apply to your business, helping you move past analysis paralysis, excuses, and the fear of uncertainty that often keeps entrepreneurs from planting the seeds needed for future growth. Zach unpacks practical strategies for making clear decisions, even when you have to choose between two great opportunities, and highlights why action, rather than waiting for perfect conditions, is the foundation for business success.

Whether you’re a course creator, coach, or consultant weighing between new investments, hiring decisions, or marketing strategies, this episode delivers faith-driven motivation and tactics you can use immediately. With his friendly, relatable style, Zach offers actionable takeaways and scripts a pathway for cultivating obedience, faith, and strategic risk-taking in your entrepreneurial journey.

Don’t forget to join the conversation in the comments: What’s the seed you feel called to plant in your business right now?

Zach Hits On:

Taking action despite uncertainty

Biblical principles for business decisions

Dangers of waiting for perfect timing

Faith versus fear in entrepreneurship

Importance of planting seeds early

Convenience is not required for obedience

Trusting God with business outcomes

Timestamps:

00:00 Faith-Based Decision Making

05:28 Trust the Process, Take Action

06:24 Take Action Without Delay

12:45 Prayer for Bold Obedience

16:12 Subscribe, Share, Encourage, Repeat

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Get Your Ticket To Our Upcoming Virtual Event: https://www.paideventsecrets.com

Ready to craft your first successful high-ticket coaching offer? In this power-packed episode of Sold Out Events, host Zach Hesterberg, founder of Paidevents.com and high-ticket event expert, delivers a detailed mini-masterclass on building, refining, and selling your first $5,000 coaching or consulting program. Designed specifically for coaches, course creators, and consultants, this episode breaks down all the essential components of a premium offer that actually converts.

Zach shares over a decade of hands-on experience growing multiple high-ticket service offers, including the proven framework that helped him scale to six-figure months. You’ll learn how to solve expensive problems, choose the right target audience, and craft a crystal-clear customer journey. Topics include defining a tangible outcome, creating a compelling service delivery model, skill-stacking for coaches, handling objections, and much more.

Whether you’re struggling to launch your first premium offer or trying to troubleshoot why your current program isn’t selling, this episode is full of real-world strategies and step-by-step action items to help you attract and convert the right clients. Be sure to grab your notepad, because you’ll want to capture every insight!

Don’t forget to subscribe for new entrepreneurial insights and business growth strategies every week, and check out paideventsecrets.com to join Zach’s upcoming event!

Zach Discusses:

Crafting high-ticket offers that sell

Identifying and solving expensive problems

Focusing on wealth, health, and relationships

Defining clear, tangible client outcomes

Choosing a specific, qualified customer avatar

Building a results-driven framework and journey

Overcoming objections and increasing offer value

Timestamps:

00:00 Scaling a High-Ticket Offer

04:06 Health Motivation and Urgency Factors

09:18 Solving Urgent, Persistent Problems

10:27 Achieving Clear, Measurable Goals

14:37 Confidently Securing a Higher Raise

19:15 Choosing the Right Target Avatar

25:28 Clear Steps for Getting Raises

30:09 Measuring and Maximizing Your Value

34:26 Value Beyond Just Information

38:18 Time-Saving Offer for Beginners

42:02 Clarifying Value to Overcome Objections

44:51 Combining Skills for Specific Impact

46:44 Sales Strategy and Facebook Ads

52:11 Refining Your 5K Offer

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Are you an entrepreneur, coach, or consultant feeling overwhelmed by a big vision for your business? In this Faith Forward Friday episode of Sold Out Events, Zach Hesterberg digs deep into the power of purpose-driven leadership inspired by the story of Nehemiah. Discover how Biblical principles can transform your marketplace mission, fuel your entrepreneurial spirit, and help you overcome the impossible.

Zach Hesterberg unpacks three tangible takeaways from Nehemiah’s journey: seeking favor, securing resources, and gathering the right people to bring your God-sized vision to life. Learn practical, faith-based strategies for building authority, praying for provision, and forming a dream team, even if you’re starting out without resources or support. This episode empowers aspiring marketplace movers and shakers with actionable steps, encouragement, and scriptural insights perfectly tailored for event-driven entrepreneurs, non-profit founders, and faith-centered business owners.

If you’re building something bigger than yourself, this episode is your roadmap to success, combining Biblical wisdom with real-world application.

Watch, comment, and join the Sold Out Events community for more faith-driven business strategies!

Zach Discusses:

Nehemiah’s story as marketplace inspiration

Importance of seeking divine favor

Praying for and receiving resources

Building with the right people

Power of obedience and bold action

Timestamps:

00:00 Nehemiah's Prayer and Favor

05:58 Faith, Resources, and Stewardship

08:59 Pray for Vision, Favor, Resources

12:58 Share Your Mission and Prayers

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/

Get your ticket to our upcoming virtual event 👉🏼  www.paideventsecrets.com

Welcome to another episode of Sold Out Events! In this episode host Zach Hesterberg, a paid events expert and founder of paid events dot com, discusses a powerful leadership dilemma every entrepreneur faces: choosing between two different values you hold dear. This episode is packed with real-life business advice for coaches, consultants, and event organizers looking to master virtual event strategy and effective team leadership.

Zach shares a behind-the-scenes look at how he navigated a pivotal decision within his own business while planning a virtual event. He candidly discusses the tough choice between sticking to deadlines or delaying them for the sake of quality, and offers practical tips for balancing values, communicating with your team, and building trust, no matter your niche. You’ll also learn why practicing what you preach is crucial in the coaching industry, how to prepare and promote profitable virtual events, and the ripple effects of strategic decisions on your brand’s reputation and client relationships.

Whether you’re a growth-focused coach, a consultant, or an event leader, this episode is designed to help you make confident, value-driven decisions that drive your business forward.

Zach Hits On:

Balancing conflicting personal and business values

Leadership integrity and trust with teams

Upholding high standards of excellence

Communicating tough decisions to your team

Strategic event planning and execution

The impact of deadlines on team morale

Client perception and business reputation

Timestamps:

00:00 Balancing Values in Business Decisions

05:06 The Cost of Imperfection

07:32 Explaining Deadline Decision Process

09:48 Prioritizing Trust and Excellence

15:46 Fuel Growth, Share Impact

17:19 Share Your Business for Feedback

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/