Startup Insider

Solution Engineering; "I get bored very fast": Work in Progress - with Annie Wachsmuth (Taktile)


Listen Later

How do you successfully sell complex B2B software while combining both technical expertise and sales talent? Annie Wachsmuth is Head of Customer Solutions at Taktile, leading a 30-person team that manages the entire customer journey from initial demo to long-term success. In conversation with Helena Meyer-Schönherr (Director at Ten More In) and Paula Hübner Wehmeyer (Partner at General Catalyst), Annie explains how Solution Engineering works, why pre-sales demos are crucial, and how her team at Taktile guides customers through complex implementations. The Berlin-based fintech startup Taktile helps companies make data-driven decisions and recently made headlines with AI agents. In this Work in Progress episode, Annie also shares her experience transitioning from consulting to startups and explains why mathematical foundations are worth their weight in gold in tech sales.

About the Guest:

  • Annie Wachsmuth is Head of Customer Solutions at Taktile, a Berlin-based fintech startup for data-driven decision platforms. After studying mathematics at LMU Munich and TU Munich, she gained experience at McKinsey Quantum Black.
  • Starting as a Forward Deployed Engineer, she now leads the entire post-sales organization including Solution Engineering, Customer Success, and Support teams.

About the Hosts:

  • Helena Meyer-Schönherr is an experienced leader in venture building, organizational strategy, and scaling high-growth startups. As Managing Director at Ten More In, she focuses on launching and growing new ventures, leveraging her expertise in company building and strategic development.
  • Paula Hübner Wehmeyer (Partner at General Catalyst) invests in technology companies that enable or rethink large industries. Paula's focus is on startups in the areas of commerce tech, i.e. digital support for trade, as well as purchasing and logistics. Previously, Paula was a consultant in the Berlin office of McKinsey, where she supported well-known consumer goods and retail companies in matters relating to e-commerce, purchasing, and internal process optimization.

 

...more
View all episodesView all episodes
Download on the App Store

Startup InsiderBy Startup Insider

  • 3
  • 3
  • 3
  • 3
  • 3

3

2 ratings


More shows like Startup Insider

View all
Kassenzone | CEO Interviews by Alexander Graf & Karolin Junker De Neui

Kassenzone | CEO Interviews

5 Listeners

OMR Podcast by Philipp Westermeyer - OMR

OMR Podcast

37 Listeners

digital kompakt | Digitale Strategien für morgen by Joel Kaczmarek

digital kompakt | Digitale Strategien für morgen

4 Listeners

Handelsblatt Morning Briefing - News aus Wirtschaft, Politik und Finanzen by Teresa Stiens, Christian Rickens und die Handelsblatt Redaktion, Handelsblatt

Handelsblatt Morning Briefing - News aus Wirtschaft, Politik und Finanzen

49 Listeners

OMR Education by OMR Education / Rolf Hermann / Andre Alpar / Tarek Müller

OMR Education

2 Listeners

Das Thema – der wöchentliche Wirtschaftspodcast des manager magazins by manager magazin

Das Thema – der wöchentliche Wirtschaftspodcast des manager magazins

8 Listeners

WirtschaftsWoche Chefgespräch by Beat Balzli

WirtschaftsWoche Chefgespräch

3 Listeners

Handelsblatt Disrupt - Der Podcast über die Zukunft der Wirtschaft by Sebastian Matthes, Handelsblatt

Handelsblatt Disrupt - Der Podcast über die Zukunft der Wirtschaft

17 Listeners

OMR Silicon Valley Update by Christian Byza

OMR Silicon Valley Update

12 Listeners

Doppelgänger Tech Talk by Philipp Glöckler, Philipp Klöckner

Doppelgänger Tech Talk

10 Listeners

Handelsblatt Today - Der Finanzpodcast mit News zu Börse, Aktien und Geldanlage by Solveig Gode, Nicole Bastian, Sandra Groeneveld, Nele Dohmen, Anis Mičijević

Handelsblatt Today - Der Finanzpodcast mit News zu Börse, Aktien und Geldanlage

28 Listeners

Beckers Bets by Christoph Damm, Jan Beckers

Beckers Bets

2 Listeners

FAST & CURIOUS by Lea-Sophie Cramer, Verena Pausder

FAST & CURIOUS

12 Listeners

Handelsblatt KI-Briefing - Das News-Update zu Künstlicher Intelligenz by Larissa Holzki

Handelsblatt KI-Briefing - Das News-Update zu Künstlicher Intelligenz

1 Listeners

Tech and Tales by Elisabeth L'Orange

Tech and Tales

0 Listeners