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How do you successfully sell complex B2B software while combining both technical expertise and sales talent? Annie Wachsmuth is Head of Customer Solutions at Taktile, leading a 30-person team that manages the entire customer journey from initial demo to long-term success. In conversation with Helena Meyer-Schönherr (Director at Ten More In) and Paula Hübner Wehmeyer (Partner at General Catalyst), Annie explains how Solution Engineering works, why pre-sales demos are crucial, and how her team at Taktile guides customers through complex implementations. The Berlin-based fintech startup Taktile helps companies make data-driven decisions and recently made headlines with AI agents. In this Work in Progress episode, Annie also shares her experience transitioning from consulting to startups and explains why mathematical foundations are worth their weight in gold in tech sales.
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How do you successfully sell complex B2B software while combining both technical expertise and sales talent? Annie Wachsmuth is Head of Customer Solutions at Taktile, leading a 30-person team that manages the entire customer journey from initial demo to long-term success. In conversation with Helena Meyer-Schönherr (Director at Ten More In) and Paula Hübner Wehmeyer (Partner at General Catalyst), Annie explains how Solution Engineering works, why pre-sales demos are crucial, and how her team at Taktile guides customers through complex implementations. The Berlin-based fintech startup Taktile helps companies make data-driven decisions and recently made headlines with AI agents. In this Work in Progress episode, Annie also shares her experience transitioning from consulting to startups and explains why mathematical foundations are worth their weight in gold in tech sales.
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