We are talking to  Sunny Logsdon all about using prelaunch strategies aligned with an SEO strategy!

Sunny works with small business owners who don't have a background in marketing, but need help creating a strategic plan.

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1. SEO and Marketing should align with your customer's journey.

• The customer journey is the process of understanding where your customers were before they found you.
• The way that Sunny explains SEO to her clients is by having valuable content that your target customer needs.

2.   Think about how you can help your clients before they even know they need you.

• For customers who are in the pre-awareness stage, it's helpful to provide valuable content that answers questions they may have.
• Consider what other struggles they might be dealing with in their life.
• Provide next steps for people to take after consuming your content.

3. Listen to your clients to understand their different needs.

• Pay attention to the common traits and needs are of your audience segments in order to better serve them.
• Shift focus from general products to more specific solutions as you receive feedback from customers.

Join Sunny's 2023 content planning challenge (link coming soon!)

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