Joel Beckerman, Composer, Author, and Founder of Man Made Music, joins hosts Barbara Kahn and Americus Reed to discuss his career trade and newest book "The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy" with a bonus round of "Name that Brand" on Marketing Matters.

Sonic Boom: Man Made Music and Name that Brand with Joel Beckerman

Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

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Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world. Hosted on Acast. See acast.com/privacy for more information.

Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world.<p> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.</p>

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Sonic Boom: Man Made Music and Name that Brand with Joel Beckerman

Sonic Boom: Man Made Music and Name that Brand with Joel Beckerman

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