In an industry where influencer marketing is taking strides, how can podcasters get a leg up? Shreya Sharma talks with Bryan about how the lack of differences between the two needs to be recognized ASAP.

Key Links:

•Shreya Sharma of Inside Podcasting

•Article: https://soundsprofitable.com/update/influencer-marketing-advantage-----

How can podcasters best educate themselves?

___

Credits:

•Hosted by Bryan Barletta of Sounds Profitable - [email protected]|

•Audio engineering by Ian Powell

•Executive produced by Evo Terra of Simpler Media

•Special thanks to James Cridland of Podnews

•Podcast hosting and dynamic insertion wizardry by Whooshkaa

•Sounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/

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SPEp20

Bryan: Influencers, social media and podcasting. That's what we're talking about today on sounds profitable with me, Bryan Barletta.

This episode is sponsored by Claritas. Check out their recent, the marketing insider podcast, and learn how to use current trends such as industry specific lifts success in CPM comparisons in podcasting to increase advertiser adoption, go to claritas.com for more info.

I know that you're listening to sounds profitable because podcast ad tech is important to you, but it's important to me that you are kept up to date on the latest news from the entire podcast industry to help with that. Here's what happened last week. No matter when you're listening from James Cridlin at pod news.

Is the ad podcasting's version of influencer marketing. Our hosts technically are social media influencers. Sreya Sharma did an absolutely awesome article on this topic for sounds profitable, which I'll link in the description. We got to talk about her article and what inspired her to look further into this equivalency Freya Sharma Sreya.

Thank you so much for.

Shreya: It's my pleasure, Bryan, how are you

Bryan: doing? I'm great. I'm great. You know, this is the first podcast that I've recorded in the new space. Since I've moved from Austin to San Antonio, I knowing myself prerecorded, so many podcasts that half the things people are listening to are months old and I feel bad, but we've, we're starting to catch up and we're starting to do this.

So this will be, you know, only month and a half old by the time it goes up. But I'm so excited to be talking to you. New space. And so Sreya, I, you know, give, give people a little bit about your background. Like I personally love what you do at inside podcasting and, you know...

In an industry where influencer marketing is taking strides, how can podcasters get a leg up? Shreya Sharma talks with Bryan about how the lack of differences between the two needs to be recognized ASAP.Key Links:

• Shreya Sharma of Inside Podcasting
• Article: https://soundsprofitable.com/update/influencer-marketing-advantage

-----How can podcasters best educate themselves?___Credits:

• Hosted by Bryan Barletta of Sounds Profitable - [email protected]|
• Audio engineering by Ian Powell
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Podcast hosting and dynamic insertion wizardry by Whooshkaa
• Sounds Profitable Theme written by Tim Cameron

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Google Forms: https://www.google.com/forms/about/
The Optimization Trap - when NOT to rely solely on listener surveys: https://tomwebster.media/archive/no-one-likes-pizza/
On survey incentives:https://tomwebster.media/archive/what-do-listeners-wantpart-one/See omnystudio.com/listener for privacy information.

Everything you need to know about soliciting feedback from your audience!

Growing your audience through host-read ads works. But it takes time and effort. Time and effort that Jordan Harbinger has put in.Key Links:

-----Do you think the system is flawed? What are you doing to grow your audience?
___Credits:

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!

See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Growing your audience through host-read ads works. But it takes time and effort. Time and effort that Jordan Harbinger has put in.

Key Links:

•Jordan Harbinger

•Article: https://soundsprofitable.com/update/host-read-ads -----

Do you think the system is flawed? What are you doing to grow your audience?

___

Credits:

•Hosted by Bryan Barletta of Sounds Profitable - [email protected]

•Audio engineering by Ian Powell

•Executive produced by Evo Terra of Simpler Media

•Special thanks to James Cridland of Podnews

•Podcast hosting and dynamic insertion wizardry by Whooshkaa

•Sounds Profitable Theme written by Tim CameronJoin the feed at https://soundsprofitable.supercast.tech/

Send us messages with Yappa!

SPEP19

Bryan: Post shred ads, sit Lords and air checks. That's what we're talking about today on sounds profitable for me, Brian Barletta.

This episode is sponsored by Claritas. Check out their recent, the marketing insider podcast, and learn how to use current trends such as industry specific lifts, success and CPM comparisons in podcasting to increase advertiser adoption, go to claritas.com for more info.

I know that you're listening to sounds profitable because podcast ad tech is important to you. But it's important to me that you are kept up to date on the latest news from the entire podcast industry to help with that. Here's what happened last week. No matter when you're listening from James Cridlin at pod news.

Brands looking to advertise their podcasts are often told that host read ads. Aren't easy to scale, but sometimes the less easy paths provide the best results every month. Our guest Jordan harbinger of the Jordan harbinger show puts in considerable effort backed by tens of thousands of dollars to advertise his podcast.

On other podcasts. I wrote about this in my article, how to buy host, read ads at scale, which I'll link to in the description. Jordan has found amazing success with this strategy. And he was kind enough to share his knowledge on the subject with us, for the people who aren't familiar with you did you, you get into managing your ads, like the content creation.

You got a great idea. You you've made your show, but like, What made you decide to not just have somebody else handle your ads?

Jordan: Well, first I did want to have somebody else handle my ads and I called friends of mine at agencies. Well, actually that wasn't even my first stop. I first started talking to people that worked in marketing at networks, and I said, Hey, do you ever freelance, you know, a little side hustle, a little kind of moonlighting.

Is there anything that I can do to hire you? And. I got a lot of yeses. And then like five months later, they wer...

Growing your audience through host-read ads works. But it takes time and effort. Time and effort that Jordan Harbinger has put in.Key Links:

• Jordan Harbinger
• Article: https://soundsprofitable.com/update/host-read-ads

-----Do you think the system is flawed? What are you doing to grow your audience?
___Credits:

• Hosted by Bryan Barletta of Sounds Profitable - [email protected]
• Audio engineering by Ian Powell
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Podcast hosting and dynamic insertion wizardry by Whooshkaa
• Sounds Profitable Theme written by Tim Cameron

Join the feed at https://soundsprofitable.supercast.tech/
Send us messages with Yappa!

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Sean Ross on How to Have More Hits: https://powergold.com/how-to-have-more-hits/Ed Sheeran obliterates the Spotify record: https://www.musicbusinessworldwide.com/ed-sheeran-obliterates-spotify-record-with-68-7m-streams-in-a-day/Future replaces Future: https://www.billboard.com/articles/columns/chart-beat/7710203/future-makes-history-back-to-back-no-1-debuts-billboard-200-album-chart-hndrxxLike the show? Subscribe to the I Hear Things newsletter at http://ihearthin.gs and support the podcast at Buy Me A Coffee. Thanks!See omnystudio.com/listener for privacy information.

This week, host Tom Webster talks about radio, streaming, and podcasting audiences, and what a Baja Chicken Salad can teach us about the dangers of super-serving them.

Understanding if your ad is working is absolutely critical. Brand Lift studies help you know if they are working. Tom Webster and Edison Research do a phenomenal job of telling you just that.Key Links:

Tom Webster of Edison Research

-----Send us answers to Tom’s questions at [email protected] using the Subject “Episode 18”. Make sure to answer all 3 questions, and include your address so we can send you a sticker!“What section of the library would you find Sounds Profitable under?”“Do you think this show is popular?”“If Sounds Profitable were to die tomorrow, what would you miss the most about it?”
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Join the feed at https://soundsprofitable.supercast.tech/
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