Sounds Profitable

By Bryan BarlettaBusiness Technology

Sounds Profitable episodes

March 21, 2024 AdvertiseCast to Rebrand, Podcasting's Ad Responsibility, & More
Here's what you need to know for today in the business of podcasting: LibSyn is rebranding AdvertiseCast to Libsyn Ads, Bryan Barletta's article on owning pocasting's responsibility to audiences, a Podimo survey shows Finns are 62% likely to pay a premium for podcasts, and why Super Fans are something brands should prepare for.

Catch links to everything discussed here on Sound Profitable.
6 min
March 20, 2024 Streamlining Host-Read Ads, BBC Proposes UK Podcast Ads, & More
Here's what you need to know for today in the business of podcasting: Ad Results Media announces platform-agnostic programmatic host-read ad management tool, a server anomaly that caused millions of dollars in false bids last week, BBC to potentially run ads on podcasts accessed on third-party platforms in the UK, Spotify is launching a new Ad Studio product, and TikTok's podcast boom might be a bust.

Find links to every article mentioned and the full write-up here on Sounds Profitable.
6 min
March 20, 2024Owning Podcasting’s Responsibility
Podcasting has long dealt with double standards when it comes to adtech problems that are part of larger systemic problems. The industry is in a position to establish a higher quality baseline than others who get away with murder.
Written by Bryan Barletta
Edited by Gavin Gaddis
Audio edited by Gavin Gaddis
Hosted by Spreaker

Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
11 min
March 19, 2024 March Madness Podcast Potential, YouTube's Teen Userbase, & More
Here's what you need to know for today in the business of podcasting: March Madness men's games all but sold out of ad inventory, how third-party cookie deprecation will change ad buys, teens use YoUTube on a daily basis more than TikTok, how advertisers are reacting to TikTok's shaky future, and Amazon's opportunity in the cookie-free future.

Find links to everything discussed and the full write-up right here on Sounds Profitable.
6 min
March 18, 2024 Podcasting's Once-in-a-Century Opportunity, BBC Podcasts x Amazon Music, & More
Today in the business of podcasting: a report from Radiodays Europe, news podcasts and ad buyers aren't seeing the anticipated election cycle bump yet, Rich Greenfield proposes streaming needs to spend more time on time spent, The Ringer's union wins generative AI protections in contract, and Kast Media has filed for bankruptcy.

Find links to every story discussed, and a full write-up, all here on Sounds Proftiable.
7 min
March 15, 2024 Podcasting's SXSW 2024, Video Adopts Podcast Techniques, & More
This week in the business of podcasting: Bryan Barletta talks about building a better umbrella for podcasting at conferences like SXSW, Edison Research's Share of Ear data shows how much time podcasting takes out of an average hour of ad-supported audio listening, reflections on SXSW for podcasting, Apple has published new resarch on humanizing word error rates in podcast transcripts, and Digiday explains WTF is server-side ad insertion.

Read the full write-up and get links to everything mentioned right here on Sounds Profitable.
8 min
March 13, 2024 U.S. Latino Podcast Growth, Letting Brand Studies Breathe, & More
Here's what you need to know for today in the business of podcasting: My Cultura plans for major growth, the power of Alex Cooper's fandom, Joe Rogan's return to YouTube podcasting is a successful one, abd the case for longer brand lift studies.

Catch links to every story mentioned and the full write-up here on Sounds Profitable.
5 min
March 12, 2024 Podcasting's Share of Audio, GenZ Pays for Premium, & More
Here's what you need to know for today in the business of podcasting: Edison data shows podcasting takes up 12.2 minutes of the average hour spent listening to ad-supported audio, iHeart publishes the winners of the 6th annual iHeartPodcast Awards, IAB data shows Gen Z is the most likely generation to spend money on premium apps and services that used to be free, Digiday explains what server-side insertion is and what it does video (spoiler alert, podcasting has done it for years), and AdNews publishes their 2024 Agency Map.

Find links to everything covered right here on Sounds Profitable.
6 min
March 11, 2024 Who's Buying Indie Podcast Companies, Flightpath to Fix "Faked-In", & more
Here's what you need to know for today in the business of podcasting: 2024 is looking up for indie podcast company acquistions/partnerships, SiriusXM isn't sweating lower Pandora numbers, and Flightpath debuts a new way to do "faked-in" host-read ads.

Find the full write-up and links to every article mentioned here on Sounds Profitable.
4 min
March 08, 2024 Apple Podcasts Transcripts Arrive, Bringing Music to Podcasting, & More
Here's what you need to know for today in the business of podcasting: iOS update adds Apple Podcast transcripts, a roundup of podcasting Q4 earnings calls, it's time for licensed music to enter podcasting, automated transcription and translation isn't quite ready yet, and PRX debuts new fundraising resources for local radio stations.

Find links to everything covered and the full write-up on Sounds Profitable.
10 min

About Sounds Profitable

From the publisher's feed

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous.…