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Hello, and welcome to "Beauty and the Biz," where we'll discuss how Avron Lipschitz, MD, came to America from South Africa. Additionally, we'll discuss the general business and marketing side of plastic surgery.

As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I'm also a consultant to plastic surgeons, helping them get more patients and more profits.

Presenting today's episode titled, "South Africa to America — with Avron H. Lipschitz, MD."

Obviously, where there's a will, there's a way. To be sure, the 'will is a person's inner drive to achieve a goal, while the "way" is the path to get there. Indeed, it encourages self-reliance and resourcefulness, as well as the power of determination and perseverance to reach your goals.

This week's "Beauty and the Biz" guest is Avron Lipschitz, MD, a board-certified plastic surgeon with an inspiring success story.

To begin with, Dr. Lipschitz always had a strong desire to live in America. Consequently, after graduating from medical school at the University of Cape Town, he secured a plastic surgery research fellowship in Dallas, Texas. This opportunity, in turn, led to further training at Johns Hopkins Hospital in Boston and, subsequently, additional specialized training in New York.

Years later, Dr. Lipschitz took the significant step of purchasing and building his own 7,000-square-foot facility, which includes an in-house surgical center, aftercare facility, and med spa in Stuart, Florida, with a satellite location in West Palm Beach, Florida.

During our conversation, we discussed several key topics, including:

• First and foremost, his biggest challenge—managing staff and cash flow—while ensuring exceptional patient care.
• Additionally, how he learned the business and marketing side of plastic surgery, which has helped him stay both up-to-date and competitive.
• Finally, the growing popularity of deep-plane facelifts and many other related trends.

Visit Dr. Lipschitz's website Practice Growth Resources:

• Convert Consults with The Converting Academy
• Retain Patients with KiSS Loyalty Club
• Cosmetic Practice Vault Library
• Schedule a Comp Consultation with Me!

Enjoy!

Catherine Maley, MBA

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Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

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Go to www.CosmeticPracticeVault.com and let's grow your cosmetic revenue."

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