In this episode of Do This, Not That, host Jay Schwedelson joins Danielle Gallant and Guy Hanson for a special Spamageddon crossover with the Email After Hours podcast to share fast, tactical fixes for email deliverability challenges and escaping the spam folder.

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Best Moments:

(01:05) The hosts play a fun 10-second game before diving into the main topic

(03:00) Discussion begins on getting emails back into the inbox instead of spam/junk folders

(03:20) Guy explains that fixing deliverability isn't easy but there are strategies that work

(03:41) Focus on data quality at both beginning and end of subscriber journey

(04:27) Rule of thumb: subscribers who haven't engaged within a year become risky

(05:26) Debunking the myth about only sending to engaged users to rebuild reputation

(06:30) Open rates still provide value despite Apple MPP challenges

(06:50) Importance of collecting customer feedback to improve email performance

(07:15) Discussion of "hidden metrics" mailbox providers track that senders can't see

(08:38) B2B marketers should separate cold email programs from promotional emails

(09:44) Reference to a subreddit about cold emails that provides examples of what not to do

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

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Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

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MASSIVE thank you to our Sponsor, Marigold!!

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