As regular listeners know, we typically cover some of the biggest companies who often receive the most media attention (see Airbnb and DoorDash). But today's episode is a little different. In our conversation with Courtland Allen of Indie Hackers, the largest community of startup founders, we dive into the stories of underdogs. What happens when there are millions of people doing small business entrepreneurship? How does anyone having access to the globally addressable market of 3 billion internet users open the door for the niche-est of products? We tell the story of Courtland’s own “Indie Hacker” journey, how he came to found Indie Hackers itself, and the lessons learned along the way. 

Sponsors:

• Legora: https://bit.ly/acquiredlegora
• Vanta: https://bit.ly/acquiredvanta
• ServiceNow: https://bit.ly/acquiredservicenow26
• Statsig: https://bit.ly/acquiredstatsig26

More Acquired!

• Get email updates with hints on next episode and follow-ups from recent episodes
• Join the Slack
• Subscribe to ACQ2
• Merch Store!

© Copyright 2015-2026 ACQ, LLC

Playbook Themes from this episode are available on our website at https://www.acquired.fm/episodes/special-acquired-x-indie-hackers

Links:

• Indie Hackers: https://www.indiehackers.com