You don’t have to look far these days to find a jersey and bib short that costs more than my first road bike, or one that costs less than lunch. In this episode, I sit down with Steve Smith, Brand Manager at Castelli and Sportful, to unpack what really drives the cost of cycling kit. From €1.50 chamois pads to €300 retail tags, we explore the full supply chain, manufacturing realities, sponsorship costs, direct-to-consumer myths, and why a €30 short might look the part and what it might be missing, if anything. If you’ve ever wondered what you’re really paying for, if it's marginal gains or just all margins for the manufacturers, this episode has answers.