In this conversation, Bob Spiel and Steven J Anderson delve into the evolving landscape of dentistry, particularly focusing on the impact of Dental Service Organizations (DSOs) on the profession. They discuss the importance of grounding oneself in key principles before making decisions, the necessity of understanding one's market, and the significance of mastering patient interactions. The conversation emphasizes the need for dentists to surround themselves with the right people, continually improve their leadership skills, and build their personal brand. Additionally, they highlight the value of mastermind groups in fostering growth and decision-making. Ultimately, the discussion advocates for dentists to take control of their practices and careers, resisting the allure of DSOs by embracing their unique value in the healthcare landscape.