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Ever wondered how the world’s elite concierges maintain their impeccable standards? Join us for an exclusive chat with Burak Ipekci, the Secretary General of Les Clefs d'Or, recorded live at the Forbes Travel Summit in Las Vegas. Burak walks us through the storied history and rigorous membership process of Les Clefs d'Or, an organization that has set the gold standard in hospitality since 1929. Discover what it takes to wear the iconic golden keys and the dedication required to elevate guest experiences to unparalleled heights.

Curious about the future of the hospitality industry? This episode sheds light on groundbreaking trends, from the emergence of AI and ChatGPT to the increasing focus on inclusivity and diversity within the sector. Burak shares insights on how technological advancements are reshaping back-of-house operations, yet underscores the irreplaceable value of human interaction in maintaining Forbes five-star ratings. We also discuss the emotional toll and operational challenges that come with losing a star rating, providing a comprehensive look at what it takes to stay at the top.

Finally, we examine the essence of empathy and personalization in delivering exceptional guest service. Learn how advanced systems are improving guest experiences and why the human touch remains irreplaceable. For aspiring hospitality professionals, this episode is packed with career advice and hiring insights.

Season 5 Launched Jan 15th. New Episodes Every Weds! Check out our first 4 Seasons.

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