Most marketers think attribution is the answer to everything, but Jay Schwedelson and Daniel Murray take it apart with stories about chasing TikTok-famous restaurants, tracking referrals that don't show up in dashboards, and why "where did you hear about us?" is still the secret weapon. Turns out, the biggest marketing fights aren't about numbers—they’re about team alignment. Plus, you’ll get their real-life hacks for finding hidden gem restaurants (spoiler: Reddit and TikTok win).

Best Moments:

(00:56) Daniel finally scores a cool invite from a Miami restaurant thanks to his newsletter

(02:31) Attribution is a compass, not a map—most marketers get lost by taking it too literally

(03:21) Jay explains why last-touch attribution is nonsense, especially for anything more expensive than a phone case

(05:39) Why obsessing over Facebook dashboard numbers makes marketers miss the real sales cycle

(06:54) Jay’s agency rips out their website for a single “book a call” page—here’s what happened

(08:42) Alignment, not attribution, is where the real fights (and fixes) happen between sales, marketing, and finance

(09:25) The top companies put marketing leadership on actual sales calls—spreadsheets aren’t enough

(10:18) How “where did you hear about us?” and AI-powered call analysis catch what dashboards miss

(10:37) The surprisingly non-glamorous way Daniel finds new restaurants (hint: TikTok, Reddit, and a lot of menu stalking)

Go follow The Marketing Millennials podcast, but also tune in to this series—Bathroom Break—for quick marketing tips and more. Tell Daniel and Jay what you want to hear next by reaching out on LinkedIn.

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

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