#680 With AI leveling the playing field, just having the information people look for won't help you build a brand. For the modern entrepreneur, standing out is all about bringing people together and creating a sense of belonging. I use this exact approach to grow Deep Pocket Monster, my Pokémon YouTube channel. In fact, there's a particular tool that has proven to be especially good at helping me foster a sense of community. I won't keep you guessing. The tool I'm referring to is a dish rag. That's right—just a plain, old dish rag. Listen in on this session to hear how a random moment from one of my videos has become a powerful inside joke. It is now not only helping me connect with my audience but also opening up incredible merchandising opportunities! Tune in to get this vital audience engagement lesson and join us at SmartPassiveIncome.com/communityhelp to start building your community today! Show notes and more at SmartPassiveIncome.com/session680.

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