The sphere of influence is a critical concept in the real estate industry as it refers to the network of individuals and businesses that an agent or broker interacts with regularly. This network includes clients, past clients, colleagues, and other professionals in the industry.Having a strong sphere of influence is essential for a real estate agent because it can help generate new business through referrals, word-of-mouth recommendations, and repeat business from satisfied clients. A well-connected agent can tap into their network to find potential buyers or sellers, which can lead to quicker sales and higher commissions.Real estate agents can build their sphere of influence by establishing themselves as experts in their local market, networking with other industry professionals, and providing excellent customer service to their clients. By maintaining strong relationships with their sphere of influence, agents can create a steady stream of business and establish a strong reputation in their market.