Reverse prospecting is a technique used by real estate agents to help buyers find their ideal home. Instead of waiting for the perfect property to come on the market, reverse prospecting involves agents identifying homes that match their buyers' specific criteria and then contacting the owners of those homes to see if they would be interested in selling. This approach allows buyers to access properties that may not be publicly listed, giving them an advantage in a competitive market. It also allows agents to be proactive in finding properties for their clients, rather than waiting for them to come to them. Overall, reverse prospecting can be a useful tool in helping buyers find their dream home.