Today Spindrift is one of the largest independent sparkling water brands, but in 2016 that wasn’t so. How did they break away and grow beyond niche specialty stores? Adam Renfree and Adam Nathanson, founders of brand design firm Colony, led the work and share how their packaging redesign helped crack open new opportunities for the beverage brand.

To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.

Credits: Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard, (@blakehoward), co-hosted by Tracy Clark, edited by Matt Owen , fact-checked by Jill Jefferies, co-written by Pamela Henman, and artwork by Maliq Faulks.