When it comes to closing a deal, generating client referrals, or getting repeat business, understanding how to elevate the customer’s experience can make all the difference, and can often be a philosophical approach. So how do you go above and beyond to deliver extraordinary experiences? To find out, host JulieGurner talks to customer experience guru and former Head of Customer Experience Programs at JetBlue Airways, Liliana Petrova. Together, they dive into the process of thinking through the customer journey, executing ideas, conveying your vision, and much more.

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