Missy Carroll turned herself into a TikTok star by creating outstanding content surrounding the Chicago White Sox. Listen to her discuss how she turned Southside Behavior into a brand. Also, she talks with host Todd Welter about how despite how X/formerly Twitter might losing popularity, it still has a great Sox fan community.

 

For your next listen, check out the Locked On MLB podcast. Prepare for the Fall Classic with Sully, who has it all covered every single day. Click HERE to listen now. Part of the Locked On Podcast Network. Your Team. Every Day.Support Us By Supporting Our Sponsors!

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