When you have a proven content and commerce mechanism that does $1B+ in revenues, you build an iterative second version, right? What does that have to do with the breaking news that the sports nutrition brand that Lebron James and Arnold Schwarzenegger founded named Ladder was just acquired by Openfit? Openfit is a wholly-owned subsidiary of Beachbody, the multi-level marketing company known for fitness programs like P90x and Insanity. Openfit is Beachbody repositioned within a different segment of the market. Beachbody is the creator and owner of the line of supplements called Shakeology. With the acquisition of Ladder, Openfit seems poised to replicate the workout and supplement combination of Beachbody and Shakeology, which I believe will be highly successful in helping Ladder become the sports nutrition brand it had aspirations to become found it launched in 2018.