Welcome to episode #488 of Six Pixels Of Separation - The Mirum Podcast. Strategy. More than any other component in what makes a brand successful, strategy is at the core. What does a good strategist do? How is their work delivered, and then injected into a company? How do companies take that strategy and turn it into a valuable part of their culture. It seems like corporate mysticism. It is not. Great business leaders and thinkers like Peter Klein have the answer. It's not fake. It's a system. It's a way to think about business, the challenges it faces and how to overcome them. He co-authored the book, Think To Win - Unleashing the Power of Strategic Thinking, to show the blueprint. He even brands the book like this: "The entire book is an Executive Summary!" It's an incredible read and Klein's experience as a senior executive manager, corporate officer and high level consulting experience shines through. Tons of key learnings for everyone in this episode. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #488 - Host: Mitch Joel.

• Running time: 52:44.
• Hello from beautiful Montreal.
• Subscribe over at iTunes.
• Please visit and leave comments on the blog - Six Pixels of Separation.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
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• Six Pixels of Separation the book is now available.
• CTRL ALT Delete is now available too!
• Here's is my conversation with Peter Klein.
• Think To Win - Unleashing the Power of Strategic Thinking.
• PK Associates.
• Follow Peter on Twitter.
• This week's music: David Usher 'St. Lawrence River'.
• Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #488 - Host: Mitch Joel.

Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing google iTunes j walter thompson jwt marketing podcast mirum mirum agency peter klein pk associates think to win twitter