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SPOS #642 - Shift Ahead With Allen Adamson
Allen Adamson's books, BrandSimple and BrandDigital were awesome (plus The Edge - 50 Tips from Brands That Lead). Allen is a respected branding expert. He is the Co-Founder of Metaforce, a marketing consultancy. How organizations do – or do not - stay relevant is the subject of Allen’s most recent book, Shift Ahead (co-authored with Joel Steckel). So, let's figure this shift out!
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By Mitch Joel
4.3
9595 ratings
Allen Adamson's books, BrandSimple and BrandDigital were awesome (plus The Edge - 50 Tips from Brands That Lead). Allen is a respected branding expert. He is the Co-Founder of Metaforce, a marketing consultancy. How organizations do – or do not - stay relevant is the subject of Allen’s most recent book, Shift Ahead (co-authored with Joel Steckel). So, let's figure this shift out!
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