Ekaterina Walter is the author of Think Like Zuck, and coauthor of, The Power of Visual Storytelling. She just published, The Laws of Brand Storytelling (with co-author Jessica Gioglio). After working in social media and digital marketing brands like Intel and Accenture, she co-founded a start-up that was acquired by Sprinklr. When Ekaterina is not working, she and her daughter write children’s books. In this episode, we explore what companies must do to win their customer's hearts and minds.