I’ve known Carlos Pacheco for many years. He is the COO at Truly, but he is also an excellent resource on how to build a successful YouTube channel. He has done it for brands like Just For Laughs (which moved from 300k to over 3 million subscribers in over a year) and many others. Carlos has close to twenty years of experience in marketing optimization, audience development and paid media strategy. He is also the co-host of The Video Insiders Podcast that deconstructs YouTube in great depth.