Steve Susi began his career in the advertising agencies of yesterday. He started building digital teams back in 1995. From there he worked in digital marketing shops. Steve Susi later joined Amazon Advertising. In 2014 he became its first group creative director and, two years later, first executive creative director. In 2016, he received the first Amazon Inventor Award granted to Advertising outside the US for patent-pending innovation. Most recently, he published his first book, Brand Currency.