Nir Eyal works at the intersection of psychology, technology, and business. He is the author of Hooked - How to Build Habit-Forming Products and his latest, Indistractable - How to Control Your Attention and Choose Your Life. Some of his past investments include Eventbrite, Product Hunt, Anchor.fm and many more. In this episode we discuss his latest book, Indistractable, how he shot down a lot of Malcolm Gladwell's thinking (and why Gladwell loved it).