Paul Skinner's book is, Collaborative Advantage. This is Paul's antidote to competitive advantage. Paul works at Agency of the Future, and is also the founder of Pimp My Cause, which brings together marketers and good causes to create pro bono projects for social good. The Cabinet Office named Paul as one of the UK’s leading social entrepreneurs. He is an advisory board member for the Museum of Brands and an advisor for the Future Strategy Club.