Google's Digital Marketing Evangelist, bestselling author (Web Analytics - An Hour A Day and Web Analytics 2.0), and business big brain, Avinash Kaushik. His articles may as well be business books. Avinash has an incredible newsletter titled, The Marketing-Analytics Intersect, and we're back to discuss the power of analytics, and why brands should stop their social media posts. In a world of measuring what matters, trust me, you will need to hear what Avinash thinks (and wants you to do).