Seth Godin has been a guest on this show more than ten times. For more than 30 years, Seth has been showing up and doing the work. He is the author of close to twenty books like Purple Cow, Linchpin, The Dip, and his most recent, This Is Marketing. In 2015, he created the altMBA. More than 60,000 people have taken his online courses, including The Marketing Seminar and several others on Udemy. Along with doing five TED talks, Seth has a top-rated podcast, Akimbo, and has built The Podcasting Fellowship.