David Meerman Scott is a marketing strategist who has written eight books. He may be best known for The New Rules of Marketing & PR, but his body of work also includes, The New Rules of Sales and Service, Real Time Marketing and PR, Marketing The Moon, Marketing Lessons From The Grateful Dead, Eyeball Wars and World Wide Rave. Most recently, he published the book, Fanocracy . For this book he worked with a co-author (who also happens to be his daughter), Reiko Scott.