Stacking Growth | The B2B Go-to-Market Podcast

Ragen Dodson joins Steph Crugnola on Stacking Growth Snacks to cover Data Democratization. In this episode, she talks about the important tools to refresh and rely on when building a Data Democracy. She covers how to make sure your self serve data tools and CRM are user friendly and accessible, aligning measurement and metrics between sales and marketing, and when to bring in an objective, third party agency to help kickstart the process.

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In our July Expert Session, Chris Walker was joined by Tom Wentworth, CMO @ Recorded Future, to talk about GTM programs and Marketing ROI. Their discussion focused on guiding marketers aspiring to senior roles, offering rich insights into account selection, demand creation, and the relationship between marketing and finance.

Tom emphasizes the importance of narrowing down account focus, even for large enterprises, suggesting that a smaller, targeted set of accounts can yield better results. They dig into practical challenges and solutions in demand creation, attributing their lower cost per opportunity to a more strategic allocation of marketing spend. Tom’s advocacy for direct mail as a unique, effective tactic highlights an often-overlooked channel. Moreover, the value of robust financial relationships, notably with the CFO, and the innovative use of a news organization to drive engagement and brand authority are discussed in depth.

Then, they spent time on listener questions, going into the specifics of Direct Mail tactics and messaging. 

Ragen Dodson joins Steph Crugnola on Stacking Growth Snacks to cover Data Democratization. In this episode, she talks about what Data Democratization is, what it looks like within a company, and the benefits it can bring for your teams.

See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Evan Hughes joined Stacey Danheiser and Sarah Breathnach on a live Rev Genius event focused on delivering effective strategies for scaling companies. They address how to stand out in competitive markets, define ideal customer profiles, leverage content creation, and harness AI in marketing. 

Packed with actionable advice on aligning sales and marketing teams, optimizing marketing metrics, and fostering effective communication with executives, this episode is a must-listen for anyone navigating the fast-paced world of demand generation and startup growth.

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Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to deliver a masterclass on remarketing and retargeting. In this episode, they cover Experimentation - how to stay ahead of the game, create new campaigns with existing content, playing with format and where they see things heading in the future.

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From the Founder-Led Marketing Show: 

“Megan Bowen is the CEO at Refine Labs. Refine Labs allows you to launch, optimize, and scale digital strategies to improve key metrics: pipeline, revenue, and reduced customer acquisition costs.

In this episode we are talking about: 

- The Biggest Challenge from COO to CEO

- The CEO LinkedIn Playbook

- How to Convince Executives to Post on LinkedIn

-The Impact of Founder-Led Marketing on Brand Awareness

- Selling to Different Market Segments”

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Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to deliver a masterclass on remarketing and retargeting. In this episode, they cover Measurement - how to keep an eye on analytics and what trends to learn from, Budget allocation - what percentage to typically invest in each ad type, and Experimentation - different test formats that have started to show positive signals.

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From Breaking B2B:

►  Is it really possible to start paid ads too soon as a b2b company?

Sam talks to Megan Bowen, CEO @ Refine Labs. They cover:

👉 5 milestones to nail before investing in paid ads

👉 How to nail each with a step-by-step

👉 Setting yourself up for success with b2b paid ads

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Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to talk about Remarketing campaigns. They cover the main objectives to consider when launching a campaign, and how to tailor your audiences most effectively. They also cover the basic process on building the campaign.

See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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From Becoming a Hiring Machine

“In this episode, Sam is joined by Megan Bowen, CEO at Refine Labs, to talk about the power of founder-led marketing and sales. Refine Labs is the definition of a founder-led company, with founder and former CEO Chris Walker's persona being the building block. 

Throughout the conversation, Sam and Megan discuss founder-led sales and founder-led marketing, and the importance of acquiring customers and creating content that speaks to the problem you solve — so that customers come to you already having context for what you do and how you do it, rather than having to build trust from the ground up. 

In short: Founder-led marketing and sales can help your company build trust, credibility, and expertise — which can have a major impact on the sales process. And it wouldn't be a BAHM episode with practical tips for getting started today — so you can count on Megan to bring you actionable steps for getting started with founder-led marketing and employee advocacy. 

This conversation is part of our month-long series on business development for recruiters. Enjoy this episode and want to learn more about how to incorporate winning BD strategies into your workflow? Check out the rest of this month's episodes!”

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