Libby Schell, Refine Labs Demand Generation Manager, joins Evan Hughes and Steph Crugnola for a discussion about leading with empathy and humanity in ad creative.  

Libby shares her unique path from a strategic communications graduate to a demand generation expert in the B2B SaaS domain. She focuses on how she has worked to balance creativity with marketing strategies to craft compelling ad content that resonates with audiences beyond cliche business jargon.

She spotlights the importance of empathy and human-centric creativity in B2B marketing, examining how her artistic insights fuel her advertising and messaging tactics. To cap it off looking forward, Libby discusses some of the nuanced difference between AI and human creativity as we head into the future of marketing within the digital landscape. 

Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #demandcreation #adcreative #creativity #ads #empathy

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Libby Schell

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Evan Hughes

Steph Crugnola