We have an exciting update for Marking Movement listeners. Starting next week, we'll be transforming into Stacking Growth: The B2B Go-To-Market podcast. It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.

On this episode of The Marketing Movement, Refine Labs' Director of Demand Gen Silvia Valencia sits down with Kristy Sadler, CRO of Synapse to talk all things alignment. Even though sales and marketing "alignment" has become a nebulous term, our hosts break down which activities each should own, and what's the best way to simplify that process to waste less time and increase efficiency.

The job market is hot, but not as hot as this episode breaking down what it's like to try to hire the best Demand Gen talent. Our VP's of Demand, Tory and Evan, go through their 3-step interview process and give actionable tips to crush it. There's more than just your resume; soft skills and intangibles will put you over the top for that Director job you want. Come listen and find out what "figure-it-out-ability" is.

On this episode of the Marketing Movement, our talented trio of creatives (Maria, Courtney, and Devon) guide is ways to augment the client/customer relationship through actionable, beneficial, and constructive feedback. No longer will you have to deal with vague terms like "make it pop!" or "could this be more dynamic?". Listen up and make your feedback sessions more positive and productive!

We are back for PART TWO of our self-reported attribution breakdown. Ashley (Director of Demand Gen), Silvia (Director of Demand Gen), Tory (VP of Demand), and Dan (Performance Marketing Manager) are back with a vengeance. They came back for two things: to uncover actionable insights that will fuel your future growth and to chew bubble gum... and they're all out of bubble gum. 

In Part One of this series, a star-studded cast of demand gen experts dissect what makes a great attribution strategy. Ashley (Director of Demand Gen), Silvia (Director of Demand Gen), Tory (VP of Demand), and Dan (Performance Marketing Manager) discuss how to find that memorable moment that potentially moved your prospect into the process of becoming a customer. It's not a fix-it-all button, but it can augment your data with qualitative insights. Keep an eye out for Part Two coming soon!

Jessica Williams (VP of People), Jordan Anderson (People Operations Manager) and Hope Wood (People Operations Coordinator) from our People team hosted an episode all about whether Unlimited PTO is a sham or a value add. They discussed how leadership strongly influences whether or not unlimited PTO is successful, and individual experiences that shed light on when it does and does not make sense in an organization.

Myles Madden, Chris Denno, and Keegan Slattery (Performance Marketing Managers at Refine Labs) got tactical on the most effective B2B paid search strategies that we put into place for our customers at Refine Labs. They talked through setting parameters so Google can’t waste your spend, high intent keywords and indicators, the importance of NOT setting it and forgetting it, our paid search philosophy at Refine Labs, conversion actions, and setting expectations internally.

Angelica Taylor (Senior Manager, Brand Marketing @ Refine Labs) recorded a follow-up conversation she had with a friend Mason Cosby (Marketing Director @ Mojo Media Labs & Host of The Marketing Ladder podcast). They talked about getting executive buy-in to experiment with organic brand & content marketing, specifically a podcast, and how Mason leveraged his own podcast to demonstrate the value of organic content to others at his organization. 

Mason has hosted Chris Walker (CEO at Refine Labs) and Sam Kuehnle (VP of Demand Gen @ Refine Labs) on his podcast - check out The Marketing Ladder to listen to their episodes.

Myles Madden, Blake Strozyk, and Daniel Pinkston (Performance Marketing Managers at Refine Labs) hosted a tactical episode on running paid media. Get your notebook out and get ready to learn how we are approaching paid ads, and some tips to help you stay organized and prepare for future platform changes.